Recently, Google announced a new mobile ranking algorithm, which is being called the "speed update." According to the search engine, the speed update is will “only affect pages that deliver the slowest experience to users and only affect a small percentage of queries.” It's important to state that speed is already a big part of the mobile [...]
Jet Lockheed Martin F 35 Lightning Ii Fighter Jet Success in SEO tends to require not only an understanding of where Google and their algorithm is today, but an insight on where the company is heading in the future. For Bobby Lyons, it's clear that Google is going to place weight on the customer's [...]
Much has been invested by Google in regards to shaping the architecture of the web, working with developers, the open-source community and the SEO community to ensure adoption of technologies and practices as part of its mission “to contribute to the prevalence of a healthy, flourishing, and vibrant web.” Google recently partnered with open-source content management system [...]
With Google's Page Speed Update, you won't have to worry about it impacting how Google indexes your mobile or desktop content. It will affect only how the mobile pages are ranked in the Google mobile search results.Keep in mind that indexing and rankings are two different things, as Google explains in the How Search Works portal. There [...]
Although Google has stated several times that Accelerated Mobile Pages (AMP) aren't a ranking factor, there have been many that speculated that they could soon become one. AMP pages were made for speed, so if we take into consideration Google's recent announcement that page speed will become a mobile ranking factor later this year (which takes place [...]
Over the last year, Accelerated Mobile Pages (AMP) have been growing at a good, steady pace, going single-digit to low double-digit percentages of traffic for a number of websites. Here's an interesting trend - there are a quite a few news publishers, certain viral and breaking stories are now consumed in the AMP format most [...]
Those who are keeping up on Google's ranking algorithm knows that it is made up of over 200 different components, or "signals." This list of signals can get pretty daunting if you're just a regular human with 24 hours in a day. But there's a silver lining to this daunting list - SEO isn't about [...]
During the Search Marketing Summit today (June 1) Google's Gary Illyes has said that Google will be updating the page speed ranking factor to look specifically at the page speed of your mobile pages when it comes to the mobile-friendly algorithm. Jennifer Slegg wrote a report saying Gary Illyes mentioned this update is months away from happening, and [...]
We've heard about it, we've been reading the news surrounding it, and now, Google has finally launched their Accelerated Mobile Pages (AMP)! But is your website ready for it? In a column written by Paul Shapiro, you'll get an overview of the offering, as well as how to get started with it. What is AMP though? For those of [...]
In a report by Advertising Age, Google’s AMP initiative will begin this coming Wednesday, February 24. This means that mobile users will start seeing AMP-optimized content from publishers in their mobile search results as soon as this Wednesday. We knew it was going to launch in February 2016, but it's nice to know that there is an official date. As [...]