Google has unveiled new options at the 2025 NRF Big Show in New York City to help retailers integrate its cutting-edge generative AI tools. A key focus is on making it easier for retailers to utilize AI agents, powered by Google’s AI systems. These agents can significantly enhance sales by providing guided assistance to customers.
Google has introduced retail-aligned bot options, enabling retailers to personalize the customer experience through tailored product recommendations, real-time question answering, and guided shopping journeys. Furthermore, these AI agents can streamline operations by automating tasks like inventory management, customer service, and loss prevention, allowing employees to concentrate on more strategic work.
Retailers can now build custom AI agents using Google Agentspace, a creation platform that empowers businesses to tailor bots to their specific needs. As AI adoption grows, customers will increasingly expect instant access to information and guidance through AI-powered tools. Therefore, creating an AI agent that aligns with a brand’s identity and sales strategy can be a valuable investment. Agentspace provides the necessary tools to achieve this.
In addition to AI agents, Google is rolling out enhancements to its Vertex AI Search for Commerce module to improve search experiences. The company has also introduced advancements in its image-to-video and image generation tools, offering retailers more creative options for business operations.
Finally, Google has announced new AI development partners, including Shopify, Revionics, LiveRamp, Revieve, Eagle Eye, Bloomreach, BigCommerce, and Quantum Metric. These partnerships will assist more businesses in integrating Google’s AI tools effectively. These partners will help retailers transform marketing with AI-powered technologies that personalize campaigns, improve customer insights, and optimize ad spending. They will also assist in creating seamless shopping experiences across all channels.
These developments provide businesses with more resources and expert tools to seamlessly integrate Google’s advanced AI tools into their workflows and customer interactions, maximizing the efficiency and opportunities presented by generative AI.
You can read more about Google’s AI updates from the NRF Retail Big Show here.