Category: Direct Traffic

Female attorney stands and speaks at a wooden courtroom desk as the judge and spectators listen nearby.

How can law firms use the new Google Analytics 4 (GA4) to better understand organic traffic and improve their SEO strategy?

How can I use the new Google Analytics 4 (GA4) to better understand my website’s organic traffic and improve my SEO strategy? If you are managing the marketing for a law firm, the transition from Universal Analytics (UA) to Google Analytics 4 (GA4) probably felt like someone walked into your office and rearranged all your […]