We'll going to bet that you, your boss, or your clients are looking at Google Analytics and making decisions about where to invest money, what strategy to push, which tactics are working, who gets a raise, and who gets the sack. However, if the data inside that GA report is a little grubby, inaccurate, or [...]
If you want to understand your users' behavior and measure the performance of your site, one of the most important tools you can use to do is is Google Analytics. After all, it's used by millions across the world, and millions can't be wrong. Despite the fact that Google Analytics is an incredibly important part of the [...]
When you can use Google Analytics wisely, you'll find that it is a treasure trove of data. But how should you use all that data? The startup company, PaveAI is releasing a new AI-powered platform that it says is the first to turn Google Analytics data into news you can use. This would mark the second [...]
Check out these seven strategies for Google Analytics that every SEO should know!
here are some great Google Analytics strategies that, if you're an SEO, you should know! Check it out!
When it comes to gathering data that can help you maximize your conversions, Google Analytics (GA) is an incredible tool for doing just that. What could be better? Oh, it's free! With GA, you'll be able to get some awesome reports that will give you an overview of key metrics for a particular period. But [...]
There is a new feature being rolled out by Google Analytics that's called User Explorer that is offering website owners the ability to see, on anonymized basis, very specific visitor interactions across their website. Here is a description of the feature that was described in Google’s latest release notes earlier this week: User Explorer Reporting: A [...]
So, you're new to the SEO game, and you want to get into Google Analytics, but you don't know where to start? Well first, let's start with what Google Analytics is in general. Google Analytics is a free service that tracks and reports your website's traffic, such as insight into the demographics of site visitors, the [...]
Businesses have data in lots of places - like digital analytics tools and CRM systems. While each of these tools is powerful in their own way, combining the data can lead to better analysis and opportunities to market more effectively to existing and prospective customers. In this Google Partners hangout, they'll discuss some of the ways that [...]
Written by Scott Orth - One of the first requirements I have for every new client is Administrator access to their Google Analytics account. What if they don’t have Google Analytics, you ask? What planet are they on? Seriously, why wouldn’t a business utilize one of the most [...]