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Google has been pushing the new Google Analytics 4 (GA4) for a while now, and its been urging website owners to upgrade their existing Universal Analytics code and to run GA4 code side by side. For those who didn’t know, the biggest reason for this upgrade to GA4 is because of cookies. Google wants to …
How To Create A GA4 Landing Page Report In 10 Steps Read More »
In July of 2023, we will be saying goodbye to the previous version of Google Analytics (Universal Analytics) go away. In it’s place, Google Analytics 4 (GA4) will stand as the only version of that tool you can use to view your data. Some people will like it, while others won’t, but there is nothing …
Because Universal Analytics is sunsetting next year in July to make way for Google Analytics 4, it’s a good idea to know how to use it. Marketing O’Talk is here talking with Cypress North’s Sarah Burke about what you need to know before you make the big switch. You’ll find out about the pros and …
As you might have heard, in July of 2023, we will witness the deprecation of Universal Analytics, but at the same time, Google is introducing a new integration of Google Analytics 4 and Search Ads 360. This means that we will start seeing more valuable data sharing between the platforms. According to Google, when linking …
On July 1, 2023, Google announced they will be deprecating Universal Analytics, which means they won’t be processing any new hits after that date.. On October 1 of the same year, Universal Analytics 360 properties will stop processing hits as well. In the announcement, Russell Ketchum, director, product management at Google, said, “Universal Analytics was built for …
These days, Google Analytics is quite complicated, especially compared to how it used to be when it first came out. There are so many metrics that you can use, it can be really overwhelming. But despite that, it can have quite a number of benefits if you can muscle through and learn how to use …
Google Analytics Metrics Every Small Business Owner Needs to Know Read More »
Did you know that if you add Google Analytics to WordPress, you’ll be able to see all your most important business data at a glance? Chances are, you already have Google Analtycis to keep track of how many site visitors you get, where they come from, and the keywords, and if so, you know it …
Add Google Analytics to Your WordPress Website in a Snap! Read More »
Did you know that if you add Google Analytics to WordPress, you’ll be able to see all your most important business data at a glance? Chances are, you already have Google Analtycis to keep track of how many site visitors you get, where they come from, and the keywords, and if so, you know it …
Add Google Analytics to Your WordPress Website in a Snap! Read More »
This my not be a shock, but did you know that Google Analytics is the platform that many choose for their website and marketing measurements. It allows you to track and understand your customer’s behavior, user experience, online content, device functionality and more. Basically, it helps you market to the right people, in the right …
Google Analytics Reports You Might Not Know About Read More »
Google Analytics 4 is a new version of Google Analytics that has different reports than what you’re using to seeing in Universal Analytics properties. An advantage of GA4 is that it can be used for a website, an app, or both a website and app together. Unlike Universal Analytics, a Google Analytics 4 property incorporates …