Google Analytics has announced that a new feature for Predictive Audiences and Predictive Metrics has surfaced. It is part of their Beta for App + Web properties. Because of this, it is not available for normal Analytics situation. Predictive Audiences Users can now see new audiences, based off two audience types - likely buyers and likely [...]
There is a new update to Google Analytics, one that adds bot traffic to be filtered out of reports for Web + App properties automatically. “In App + Web properties, traffic from bots and spiders is automatically excluded. This ensures that your Analytics data, to the extent possible, does not include events from known bots.” [...]
Nobody panic! A lot of the coverage around the Big Sur update to Safari scared SEOs into thinking Google Analytics would be completely blocked by the browser. Yes, it's complicated, but in reality the update isn't that extreme. Third-party cookies and some cross-site tracking is indeed being blocked, but not GA itself. https://www.youtube.com/watch?v=Dz02I1mjnBM Read the [...]
A new feature is being tested in Google Search Console, called Google Search Console Insights. This features allows users to get deeper reporting into the performance of the site and its pages, which includes page views, average time on page, referring sites information and more from Google Analytics. Currently, there has been no official announcement [...]
We'll going to bet that you, your boss, or your clients are looking at Google Analytics and making decisions about where to invest money, what strategy to push, which tactics are working, who gets a raise, and who gets the sack. However, if the data inside that GA report is a little grubby, inaccurate, or [...]
If you want to understand your users' behavior and measure the performance of your site, one of the most important tools you can use to do is is Google Analytics. After all, it's used by millions across the world, and millions can't be wrong. Despite the fact that Google Analytics is an incredibly important part of the [...]
When you can use Google Analytics wisely, you'll find that it is a treasure trove of data. But how should you use all that data? The startup company, PaveAI is releasing a new AI-powered platform that it says is the first to turn Google Analytics data into news you can use. This would mark the second [...]
Check out these seven strategies for Google Analytics that every SEO should know!
here are some great Google Analytics strategies that, if you're an SEO, you should know! Check it out!
When it comes to gathering data that can help you maximize your conversions, Google Analytics (GA) is an incredible tool for doing just that. What could be better? Oh, it's free! With GA, you'll be able to get some awesome reports that will give you an overview of key metrics for a particular period. But [...]