Are you just getting started with Google Analytics 4 (GA4), or did you just make the switch from the previous version of Google’s analytics tool? If so, you may feel a bit overwhelmed. GA4 comes with many powerful new features and capabilities, but the setup process is different compared to what you may be used […]
Looking at Google Analytics 4 (GA4), it does have a lot of interesting features, some of which you could already find in Universal Analytics, but improved. One of these features includes something called Audiences, which tends to be used for just ads. An Audience is a group of users that can be created based on […]
On January 30, 2023, Google has made three updates to the search bar that can be found at the top of the Google Analytics, which lets advertisers find information about current property or account. The three updates includes: Find data stream details Here are three search terms that let you open the details for a […]
We’re finally at the tail end of 2022, and we aren’t fortunate enough to see any new Whiteboard Fridays to help us on our marketing journey to success. Although we know they will be back next year, Moz gave us a top ten list of this year’s best Whiteboard Friday videos, which can be found […]
We’ve seen a lot of news and posts about Google Analytics 4 (GA4) since it was first introduced. But, as Search Engine Journal says, one of things that seems to be overlooked are the expectations you should be looking at when it GA4 finally becomes the only thing to use. Adam Proehl was able to […]
At its core, Google Analytics 4 (GA4) is an entirely different new Analytics product when compared to the current Universal Analytics platform, and is focused on providing more data throughout the entire life cycle of the customer journey. With GA4, you’ll find that this new version of Google Analytics contains more data about the customer […]
Are you looking to take your website up a notch? You can use Google Analytics to boost your website’s SEO and improve results from your digital marketing efforts. There are tons of different goals you can measure for and many data patterns to interpret. Getting started can be intimidating, but it’s well worth it. After […]
As many of you know, Google made an announcement that Universal Analytics will officially retire and stop processing new hits on July 1, 2023. Marketing teams have until that date to find analytics alternatives for website analytics. In Google’s case, they’re making it easy for you to stay. When it does sunset, Universal Analytics will […]
The newest version of Google Analytics is just what it sounds like – new and improved. GA4 ads new analysis technology without requiring any additional code, and is fully functionality and is the default property type when creating a new Google Analytics property. If you’re using UA on your website, upgrading is easy. First, go […]
As we have all heard by now, Google will be moving Google Analytics to GA4 in July 23. This means that we have less than a year to migrate everything over to the newest version of GA if we want to continue using the latest version of Google’s analytics platform. Charles Farina of AdSwerve joins […]