Customer

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Four Pillars Of Customer Retention (Infographic)

One important part of success of any business is having good customer retention. Without it, a business won’t get anywhere, and they will ultimately fail. If done successfully, it can end up having the opposite effect – increased company profits. What exactly is customer retention? Customer retention is a business’s ability to keep existing customers …

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Crisis Communications: Doing the Right Thing Even When It’s Hard

In business, crises are inevitable; every company will face them. And whether they’re global, regional, or company-wide, they will have an impact on your customers. That’s why, during times of crisis, prioritizing the customer experience is more crucial than ever. So, how can businesses do that? Hubspot chatted with Senior Corporate Communications Manager Ellie Flanagan …

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Marketing Strategy: Using Neuroscience to Optimize Customer Acquisition

Tom Shapiro is the CEO of Stratabeat. Tom’s thoughts on marketing strategy, branding, web design, and neuromarketing have appeared in CMO.com, CNN, Forbes, HubSpot Blog, iMedia Connection, MarketingProfs, MediaPost, REALTOR Magazine, Website Magazine, among others. The human brain contains roughly 100 billion neurons, creating trillions and trillions of synapses. On a per-weight basis, humans boast …

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