The world has experienced a huge global event that will shift and reshape our behaviors and perceptions for quite some time. This change in our lifestyle will, in turn, change who we are as consumers -- our wants, needs, how we shop, and the companies we buy from. You’ve heard about the “new normal.” Now, [...]
In business, crises are inevitable; every company will face them. And whether they're global, regional, or company-wide, they will have an impact on your customers. That's why, during times of crisis, prioritizing the customer experience is more crucial than ever. So, how can businesses do that? Hubspot chatted with Senior Corporate Communications Manager Ellie Flanagan [...]
Tom Shapiro is the CEO of Stratabeat. Tom's thoughts on marketing strategy, branding, web design, and neuromarketing have appeared in CMO.com, CNN, Forbes, HubSpot Blog, iMedia Connection, MarketingProfs, MediaPost, REALTOR Magazine, Website Magazine, among others. The human brain contains roughly 100 billion neurons, creating trillions and trillions of synapses. On a per-weight basis, humans boast [...]
Not showing up for every relevant search is like having a closed sign up during business hours. In this episode of Google Partners, learn the importance of a proper budget and how to communicate this to advertisers.