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Users are the main focus of everything that is done in modern SEO. Trying to find and understand the right audience can definitely be a challenge for anybody, no matter how much experience you have. In this Mozcon video, Alexis covers how to find your audience, share tools that are available for all price points, …
One important part of success of any business is having good customer retention. Without it, a business won’t get anywhere, and they will ultimately fail. If done successfully, it can end up having the opposite effect – increased company profits. What exactly is customer retention? Customer retention is a business’s ability to keep existing customers …
Four Pillars Of Customer Retention (Infographic) Read More »
The world has experienced a huge global event that will shift and reshape our behaviors and perceptions for quite some time. This change in our lifestyle will, in turn, change who we are as consumers — our wants, needs, how we shop, and the companies we buy from. You’ve heard about the “new normal.” Now, …
In business, crises are inevitable; every company will face them. And whether they’re global, regional, or company-wide, they will have an impact on your customers. That’s why, during times of crisis, prioritizing the customer experience is more crucial than ever. So, how can businesses do that? Hubspot chatted with Senior Corporate Communications Manager Ellie Flanagan …
Crisis Communications: Doing the Right Thing Even When It’s Hard Read More »
Tom Shapiro is the CEO of Stratabeat. Tom’s thoughts on marketing strategy, branding, web design, and neuromarketing have appeared in CMO.com, CNN, Forbes, HubSpot Blog, iMedia Connection, MarketingProfs, MediaPost, REALTOR Magazine, Website Magazine, among others. The human brain contains roughly 100 billion neurons, creating trillions and trillions of synapses. On a per-weight basis, humans boast …
Marketing Strategy: Using Neuroscience to Optimize Customer Acquisition Read More »
Not showing up for every relevant search is like having a closed sign up during business hours. In this episode of Google Partners, learn the importance of a proper budget and how to communicate this to advertisers.