In the marketing space, for every person that displays interest in your brand, product or service, you have increased your chances of gaining their business. This is what is called a warm lead. Not everybody who visits your website will immediately call you, email you, or convert in general. This is why you need something …

What Are Some Ways That You Can Segment Your Audience For Successful Retargeting? Read More »

Facebook retargeting can be a major benefit to any business who is advertising on the social platform, as it has a number of benefits: Generates More Sales. Reaches Interested Prospects. Increases Brand Awareness. Gains Insights. Improves Cost Effectiveness. Keeps up with Digital Marketing. So if you haven’t been using Facebook to help retarget your ads, …

How To Run Retargeting Ad Campaign on Facebook Read More »

Remarketing is a way for marketers to connect to other people who had previous interactions with your website or mobile app. With it, you can position your ads in front of the people who are browsing Facebook, which will help you increase the awareness for your brand, or to remind people to convert. There are …

What Are Some Great Facebook Remarketing Strategies You Should Try Testing? Read More »

A lot of people use Facebook to check up on their friends, as well as check up on goings on around the world. As more people spend use the social platform, it continues to expand, opening up whole worlds of different things that can be targeted through advertisements. Although Facebook had introduced Engagement Remarketing options …

What Are Some Powerful Facebook Ads Targeting Options You Can Use? Read More »

A new feature was quietly announced by Facebook that is coming out later this month which will let users control whether or not an advertiser can show ads to them using a Custom Audience list. “People have always been able to hide all ads from a specific advertiser in their Ad Preferences or directly in …

Facebook Will Let Users Hide Ads Targeted Via Custom Audience Lists Read More »

Some of the most common mistakes made in PPC campaigns can be fixed rather easily.  If you throw in some time, awareness and a little effort, it’s possible to adjust your optimization strategy to focus on ROI, rather than CPA, and end up getting better results.  Just make some changes to the way you approach …

5 PPC Mistakes You’re Probably Making In Your Campaigns Read More »

Valassis is a marketing services company that strives to reach consumers through print, coupons, digital media and various combinations of those. As an example, its Audible Offers delivers a coupon to your mobile device after a compatible app recognizes an inaudible signal in a TV, video or radio ad or program. Livonia is launching its Remarketing Activation this …

Valassis Launches Remarketing Activation To Follow Up Web Browsing With An Email Or Postcard Read More »

Facebook is focusing on greasing the car-buy process. On November 16, Facebook tuned up two ad products for auto brands looking to get people to come in for a test drive and drive off the lot in a new car.  Auto advertisers can now use Facebook’s dynamic ads to turn the social network into a …

Facebook Rolls Out Dynamic Ads For Auto, Updates Lead Ads For Appointments Read More »

Chicago-based personalization and e-commerce platform, TouchCR, came out recently with a solution for cookie-less tracking. This is good for advertisers who freaked out over Apple’s recent moves against cookies in the newest Safari and Mac OS versions. Of course, this isn’t all good news though.  TouchCR’s solution is oriented toward first-party users.  The company’s chief technology innovation officer …

5 Ways To Capitalize On Google Tag Manager Read More »