Remarketing

What Are Some Great Facebook Remarketing Strategies You Should Try Testing?

Remarketing is a way for marketers to connect to other people who had previous interactions with your website or mobile app. With it, you can position your ads in front of the people who are browsing Facebook, which will help you increase the awareness for your brand, or to remind people to convert. There are …

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Advanced PPC: Advanced Analyses to Drive Remarketing Performance

Remarketing is a crucial part of every paid media strategy, whether it be a display remarketing, search remarketing, or paid social remarketing – audiences are a powerful weapon in a PPC manager’s arsenal. This session is designed to arm you with the analyses that you need in order to create powerful remarketing strategies with audiences …

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Social Media Marketing Is Really Remarketing: Here’s Why

If you’re only using social media to scatter broadcast your brand messages, you’re missing out on the full power of the medium. In this episode of the popular Here’s Why digital marketing video series, Stone Temple’s Mark Traphagen explains why the most effective social media marketing uses the power of remarketing, and gives some ideas …

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Bing Remarketing: The Best-Kept Marketing Secret

What are some of the platforms you think about when you think about remarketing?  Many people might think of platforms like AdRoll, Google and Criteo.  But do you really think about the Bing Network an how it’s associated with a successful remarketing program?  When Michelle Cruz recently attended a Bing webcast on “The Art and Science of Remarketing Optimization” …

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Bing Ads Remarketing Now Available For Search And Shopping Campaigns

Bing Ads has announced the launch of remarketing for search and shopping campaigns, just in time for the holidays. Retargeting capabilities were promised last year with the launch of Universal Event Tracking (UET).  Bing Ads retooled UED earlier this month, with the target of making it more intuitive to implement and include more functionality. Now that Bing Ads has remarketing …

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