Many Google Analytics 4 users have been experiencing significant data delays and missing data since Wednesday, November 13, 2024. While not all users are affected, a considerable number have reported issues with incomplete or delayed data, particularly for the period starting from November 13th.
The problem has been widely discussed on various online forums, with users expressing frustration and concern over the impact on their analytics insights. Some users have reported that while data for November 13th has eventually appeared, subsequent days continue to show incomplete or missing data.
Here are a few examples of the many complaints about the GA4 data issues found online:
- Google Analytics GA4 reporting is getting delayed. The complete data is not available since 13th Nov
- Unassigned Traffic Increase in Google Analytics Starting from 14 Nov
- Anomaly traffic
- For the last 3 days our analytics are not showing updated daily traffic.
- Why is GA4 Showing Five Days of Low Traffic Despite Normal Trends?
- 14-16 of November, 2024,GA4 is not showing complete data. There was an 80% drop of users.
- GA4 reporting discrepancies since November 13
- GA4 reports have been wrong since 13th November
- Since the 13th of November my GA4 property is not registering any traffic or conversion
- Did GA4 fail to import data successfully since Nov 13th?
- Since GA4 outage on 13 Nov 2024, custom dimensions are not working
- Traffic is not being reported correctly
Google has acknowledged the issue, stating that they are actively investigating the problem. The company has confirmed that the issue primarily affects standard reporting tables, while granular reports and BigQuery exports remain unaffected. They are working diligently to restore the affected reporting tables as soon as possible.
While Google has not provided a specific timeline for a full resolution, it is crucial for users to be aware of the data inconsistencies and adjust their analysis accordingly. It’s recommended to monitor Google’s official channels for updates and potential workarounds.