Marketing Funnel | Thrive Business Marketing

Category: Marketing Funnel

Target Your Audience Through the Funnel with SEO

By Scott Davenport | November 1, 2023 | Marketing Funnel

SEO is the process of improving a website’s rankings in search engine results pages (SERPs). Higher rankings lead to more organic traffic, so SEO is crucial for driving visitors to your site. The marketing funnel represents the typical journey a customer goes through before making a purchase. The funnel has three main stages: awareness, consideration, …

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Prioritizing Bottom of Funnel Keywords in SEO: A Must for Brands

By Scott Davenport | July 18, 2023 | keywords, Marketing Funnel

In Search Engine Optimization (SEO), understanding the buyer’s journey is key. It unfolds in three distinct stages: the top-of-the-funnel (ToFu), the middle-of-the-funnel (MoFu), and the bottom-of-the-funnel (BoFu). During the ToFu stage, individuals are in the early stages of researching a particular product or service. As they progress to the MoFu stage, they start narrowing down …

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How to Build an Effective Content Marketing Funnel

By Scott Davenport | June 26, 2023 | Content, Marketing Funnel

Content marketing has become a fundamental aspect of any successful digital marketing strategy. It enables businesses to attract new customers, nurture existing ones, and ultimately drive sales. However, to maximize the effectiveness of your content marketing efforts, it’s crucial to build a content marketing funnel—a framework that guides your content creation and tracks your progress …

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Optimizing Towards The Buyer Stage Social Media Dominates

By Scott Davenport | July 5, 2022 | Marketing Funnel, Social Media

Over at White Shark Media, they created a webinar that will show you a strategy that can help you achieve a high conversion rate for target audiences using social media marketing. The strategies they’ve come up with can help dominate specific stages throughout the right channels, delivering consistent performance in digital marketing. This webinar will …

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Facebook Advertising Guide: How To Make A Facebook Ad Funnel

By Scott Davenport | October 7, 2021 | Advertising, Facebook, Facebook Ads, Marketing Funnel

If you’re l If you’re looking to create some more revenue through Facebook marketing, it’s important to have a Facebook sales funnel. By creating one, you’ll be able to create a plan on how to make your audience aware of your brand. You’ll even be able to chart out how to approach your cold audience …

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Content KPIs to Define Success at Every Stage of the Funnel

By Scott Davenport | March 26, 2021 | Content KPIs, Marketing Funnel

Content marketing is a pretty big thing in case you didn’t know. You need content, no, good content, in order to improve your website’s success when it comes to keeping people interested in your business. Every time you create a new piece of content, you should create it to fulfill a user’s intent, which is …

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Business Strategy: Transforming Funnels to Flywheels to Grow Better

By Scott Davenport | February 18, 2020 | Flywheel Effect, Marketing Funnel

It’s easy to visualize your business as a funnel because any time you look at a graph representing a conversion process, the chart itself is shaped like a funnel. A flywheel is a machine that stores rotational energy. When you add energy to a flywheel, it starts to spin. If you add more energy to …

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Sales Process: Optimizing the Buyer’s Journey

By Scott Davenport | January 29, 2020 | Marketing Funnel

The buyer’s journey is the active research process someone goes through leading up to making a purchase. It’s a fundamental part of an inbound strategy because it’s a framework you can use to empathize with your prospects. Your potential buyer is focused on either identifying their problem, understanding which options could alleviate their problem, or …

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Here’s Why It’s Time to Move Beyond the Traditional Marketing Funnel

By Scott Davenport | June 19, 2017 | Marketing, Marketing Funnel

It turns out that the traditional marketing and sales funnel is no longer a complete picture of how people decide what to buy and whom to buy from in the digital age. In this episode of the popular Here’s Why digital marketing video series, Stone Temple’s Mark Traphagen explains the missing piece in the equation …

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