Marketing Funnel

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Optimizing Towards The Buyer Stage Social Media Dominates

Over at White Shark Media, they created a webinar that will show you a strategy that can help you achieve a high conversion rate for target audiences using social media marketing. The strategies they’ve come up with can help dominate specific stages throughout the right channels, delivering consistent performance in digital marketing. This webinar will …

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Facebook Advertising Guide: How To Make A Facebook Ad Funnel

If you’re l If you’re looking to create some more revenue through Facebook marketing, it’s important to have a Facebook sales funnel. By creating one, you’ll be able to create a plan on how to make your audience aware of your brand. You’ll even be able to chart out how to approach your cold audience …

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Content KPIs to Define Success at Every Stage of the Funnel

Content marketing is a pretty big thing in case you didn’t know. You need content, no, good content, in order to improve your website’s success when it comes to keeping people interested in your business. Every time you create a new piece of content, you should create it to fulfill a user’s intent, which is …

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Business Strategy: Transforming Funnels to Flywheels to Grow Better

It’s easy to visualize your business as a funnel because any time you look at a graph representing a conversion process, the chart itself is shaped like a funnel. A flywheel is a machine that stores rotational energy. When you add energy to a flywheel, it starts to spin. If you add more energy to …

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Sales Process: Optimizing the Buyer’s Journey

The buyer’s journey is the active research process someone goes through leading up to making a purchase. It’s a fundamental part of an inbound strategy because it’s a framework you can use to empathize with your prospects. Your potential buyer is focused on either identifying their problem, understanding which options could alleviate their problem, or …

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Here’s Why It’s Time to Move Beyond the Traditional Marketing Funnel

It turns out that the traditional marketing and sales funnel is no longer a complete picture of how people decide what to buy and whom to buy from in the digital age. In this episode of the popular Here’s Why digital marketing video series, Stone Temple’s Mark Traphagen explains the missing piece in the equation …

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