SEO is the process of improving a website’s rankings in search engine results pages (SERPs). Higher rankings lead to more organic traffic, so SEO is crucial for driving visitors to your site. The marketing funnel represents the typical journey a customer goes through before making a purchase. The funnel has three main stages: awareness, consideration, […]
In Search Engine Optimization (SEO), understanding the buyer’s journey is key. It unfolds in three distinct stages: the top-of-the-funnel (ToFu), the middle-of-the-funnel (MoFu), and the bottom-of-the-funnel (BoFu). During the ToFu stage, individuals are in the early stages of researching a particular product or service. As they progress to the MoFu stage, they start narrowing down […]
Content marketing has become a fundamental aspect of any successful digital marketing strategy. It enables businesses to attract new customers, nurture existing ones, and ultimately drive sales. However, to maximize the effectiveness of your content marketing efforts, it’s crucial to build a content marketing funnel—a framework that guides your content creation and tracks your progress […]
Over at White Shark Media, they created a webinar that will show you a strategy that can help you achieve a high conversion rate for target audiences using social media marketing. The strategies they’ve come up with can help dominate specific stages throughout the right channels, delivering consistent performance in digital marketing. This webinar will […]
If you’re l If you’re looking to create some more revenue through Facebook marketing, it’s important to have a Facebook sales funnel. By creating one, you’ll be able to create a plan on how to make your audience aware of your brand. You’ll even be able to chart out how to approach your cold audience […]
Content marketing is a pretty big thing in case you didn’t know. You need content, no, good content, in order to improve your website’s success when it comes to keeping people interested in your business. Every time you create a new piece of content, you should create it to fulfill a user’s intent, which is […]
It’s easy to visualize your business as a funnel because any time you look at a graph representing a conversion process, the chart itself is shaped like a funnel. A flywheel is a machine that stores rotational energy. When you add energy to a flywheel, it starts to spin. If you add more energy to […]
The buyer’s journey is the active research process someone goes through leading up to making a purchase. It’s a fundamental part of an inbound strategy because it’s a framework you can use to empathize with your prospects. Your potential buyer is focused on either identifying their problem, understanding which options could alleviate their problem, or […]
It turns out that the traditional marketing and sales funnel is no longer a complete picture of how people decide what to buy and whom to buy from in the digital age. In this episode of the popular Here’s Why digital marketing video series, Stone Temple’s Mark Traphagen explains the missing piece in the equation […]