It's not all that far fetched to say that Facebook has quite a year. The social media company received quite the barrage of criticism for how it handled user data and unsecured platforms. This month, the New York Times reported it gave Apple, Microsoft, Amazon and other companies “far greater” access to user data than what it previously [...]
Twitter is joining the likes of Facebook, Instagram and Youtube in publicly displaying how many views each video on its platform has received. The announcement was announced on Monday, December 11. According to a Twitter spokesperson, these view counts appear on both organic videos and video ads, but not on pre-roll ads. 👀 👀 👀 [...]
It was over a year ago when Facebook said that it would be changing how it would count organic reach for Pages' posts to only include viewable impressions. But the adjustment hasn't been made yet. Facebook is expecting to institute the new methodology in early 2018, according to a Facebook spokesperson. This methodology will only count organic [...]
Ahead of the holiday travel season, Facebook is giving airline and hotel brands some new tools to catch people's attention. Brands retargeting travel-minded consumers through Facebook's Dynamic Ads for Travel product can now use its full-screen, immersive Collection ad format for campaigns. This news was announced on Monday. Facebook introduced the iAd-like, mobile-only ad format in March 2017 for retailers who would [...]
A few years ago, Facebook released an ad format tailored to retailers looking to retarget people browsing their e-commerce sites. Over this last year, the company spun off different versions of these Dynamic Ads that have been customized for other industries, such as hotels and airlines. Now, they've released Dynamic Ads for realtors. Facebook introduced on version of its [...]
As we know, more and more people are getting on mobile everyday, and in response, advertisers are looking to capitalize on this. Twitter has rolled out in-stream video ads that will help advertisers reach their audience in an engaged setting These in-stream ads will be able to run across video clips and live streams from Twitter’s [...]