Social Platforms Turn Aggressive, Promoting Own Products
By Scott Davenport | | Social Media, Social Media Advertising
Social media platforms are increasingly using their platforms to promote their own products, blurring the lines between social interaction and commercial advertising. This shift is evident in the tactics employed by major players like X (formerly Twitter), Meta, and Snapchat. X, under Elon Musk’s leadership, has been particularly aggressive in promoting X Premium, its subscription […]