TikTok has exploded in popularity in recent years to become one of the most downloaded apps worldwide. The platform is best known for its fun and entertaining user-generated short-form videos. For marketers, TikTok also presents exciting new advertising opportunities to reach a highly engaged audience. As brands venture into TikTok marketing campaigns, optimizing performance is […]
If you haven’t been here before, welcome to the world of TikTok advertising, where creativity reigns supreme, and attention spans are short. We’re thrilled to share insights derived from an analysis conducted by TikTok in collaboration with the creator intelligence platform, CreatorIQ. Their 26-page report distills the essence of successful TikTok promotions into five key […]
TikTok has exploded in popularity over the last few years, with over 1 billion monthly active users. As a result, many creators and marketers are now considering TikTok as part of their social media strategy. But with the pressure to go viral and get views, it can be tempting to try to emulate the polished, […]
Want to reach more of your ideal audience on TikTok? Wondering how to create content that shows up in TikTok search results? TikTok’s powerful search algorithm presents a huge opportunity for marketers to connect with relevant viewers. In this video from Social Media Examiner, which includes Michael Stelzner and Melissa Laurie, you’ll learn actionable tips […]
Join Lidia Infante in this captivating Whiteboard Friday episode as she takes a dive into the intricate workings of TikTok’s algorithm, exploring the significant role played by demographics, engagement, and personalized recommendations in content surfacing. Gain valuable insights into how TikTok strives to prevent the formation of echo chambers and promotes diverse content discovery. Demographics, […]
Right now, the short video app, TikTok is the biggest app in the world. If you are considering creating a marketing campaign on TikTok, then you want to figure out how to get followers. In this video, the CEO of Ignite Visibility, John Lincoln, will cover some of the best tips and strategies that you […]
Recently, TIkTok shared some insights into the power of marketing around major events in the app. These insights will help provide some incredible new opportunities for marketers who are advertising on the platform. What is a tentpole event? A tent pole event can be any event or holiday that your customers and prospective customers identify with and […]
Comparing both TikTok and Instagram Reels, it’s pretty obvious that both are focused on video content. Plus, both have quite a following – they each have a billion users. Because of this, if you’re going to spend your ad money on either of them, which one should you choose? Ultimately, it all depends on your […]
If you’re contemplating on using TikTok as part of this year’s holiday marketing strategy, then you might be on the right path to success. Even after all this time after the app’s release in 2016, TikTok continues to see new users, all while to leading the app download charts. Since TikTok is incredibly popular with the […]
Are you advertising on TikTok? What is the best way to maximize your ads and drive the best response from them on the platform? Because of how big the app is right now, and with the holidays fast approaching, it wouldn’t hurt to give TikTok a shot if you aren’t already. But you need to […]