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Category: TikTok

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Unveiling TikTok’s Algorithm: Demographics, Engagement, and Personalized Recommendations in Content Surfacing

Join Lidia Infante in this captivating Whiteboard Friday episode as she takes a dive into the intricate workings of TikTok’s algorithm, exploring the significant role played by demographics, engagement, and personalized recommendations in content surfacing. Gain valuable insights into how TikTok strives to prevent the formation of echo chambers and promotes diverse content discovery. Demographics, …

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TikTok Marketing: How to Get TikTok Followers

Right now, the short video app, TikTok is the biggest app in the world. If you are considering creating a marketing campaign on TikTok, then you want to figure out how to get followers. In this video, the CEO of Ignite Visibility, John Lincoln, will cover some of the best tips and strategies that you …

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TikTok Shares New Insights into the Value of TikTok Ads in Reaching Users Around ‘Tentpole Events’ (Infographic)

Recently, TIkTok shared some insights into the power of marketing around major events in the app. These insights will help provide some incredible new opportunities for marketers who are advertising on the platform. What is a tentpole event? A tent pole event can be any event or holiday that your customers and prospective customers identify with and …

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Comparative Case Study Tests Results of TikTok vs Instagram Reels Ads (Infographic)

Comparing both TikTok and Instagram Reels, it’s pretty obvious that both are focused on video content. Plus, both have quite a following – they each have a billion users. Because of this, if you’re going to spend your ad money on either of them, which one should you choose? Ultimately, it all depends on your …

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TikTok Shares New Holiday Marketing Guide to Assist with Strategic Planning (Infographic)

If you’re contemplating on using TikTok as part of this year’s holiday marketing strategy, then you might be on the right path to success. Even after all this time after the app’s release in 2016, TikTok continues to see new users, all while to leading the app download charts. Since TikTok is incredibly popular with the …

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The Keys to a Successful TikTok Advertising Campaign (Infographic)

Are you advertising on TikTok? What is the best way to maximize your ads and drive the best response from them on the platform? Because of how big the app is right now, and with the holidays fast approaching, it wouldn’t hurt to give TikTok a shot if you aren’t already. But you need to …

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How Brands Can Make Best Use of Audio on TikTok (Infographic)

TikTok seems to have taken sound and done something different with it. It seems that music is now a trigger point for the creative process when it comes to video creation. Trending songs are discovered by users and the videos will be created based on that sound. This means that brands can do the same. …

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Multimedia Ads Arrive in Microsoft Advertising

In this episode of Marketing O’ Clock, Microsoft announces a new responsive ad format for search called Multimedia Ads. Google rolls out the cleverly named July 2021 Core Update, and some data indicates that TikTok is well on its way to world domination (of video platforms). Plus, Facebook announces a new thread option that will …

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A Small Business Guide to TikTok (Infographic)

If you’re thinking about the possibility of marketing your brand on TikTok, then you’ve found the right place! Even if TikTok doesn’t seem like the perfect fit for your brand, it’s still something you should consider marketing on. After all, the platform will likely surpass a billion users this year. This is similar to Instagram regarding …

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The Power of TikTok for Marketers and Advertisers (Infographic)

Whether or not you’re a fan of TikTok or not, the fact remains that it has quite a lot of influence when it comes to popularity. More specifically, a lot of the popularity does focus a lot on the younger users of the app. Despite it’s ups and downs, including the ban in India and …

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