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Category: User Experience

The Need for Speed: Why Page Load Time is Critical for SEO and UX

By Scott Davenport | November 14, 2023 | Page Load Time,  SEO,  User Experience

A website’s page load time refers to how long it takes for a page on that site to fully load and display its content. This is an important metric that can significantly impact both search engine optimization (SEO) and the overall user experience. Slow page load times are detrimental for a number of reasons. From …

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Ads and the User Experience: Finding the Sweet Spot

By Scott Davenport | October 3, 2023 | Ads,  Advertising,  User Experience

Advertisements (ads) are a ubiquitous part of the modern internet. As website owners look to monetize their online content, ads have become one of the primary ways to generate revenue. Ads come in many forms – banners, pop-ups, video ads, native ads, and more. The goal of these ads is to promote a product, service, …

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How SEOs and UX Designers Can Work Better Together

By Scott Davenport | July 21, 2023 | SEO,  User Experience

In this third and final Whiteboard Friday with Helen Pollitt, she explores how SEOs and UX designers can collaborate more effectively within a company. Both roles aim to optimize the user experience, so there are natural synergies between them. This video offers tips on how SEOs can better understand UX designers’ priorities and communicate our …

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Visualizing Speed Metrics to Improve SEO, UX, & Revenue – Whiteboard Friday

By Scott Davenport | May 10, 2019 | Technical SEO,  User Experience,  UX,  Whiteboard Friday

Page speed is important to Google. We all knew that, but why? There are more reasons than ever to focus on both site speed and become adept at communicating its value to devs and stakeholders. In this episode of Whiteboard Friday, Sam Marsden takes up point by point through how Google understands speed metrics, the …

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The Chrome User Experience Report Can Help You Retain More Users: Here’s Why

By Scott Davenport | December 17, 2018 | Chrome,  Google,  User Experience

More and more SEOs and webmasters are aware that in a mobile-centric world speed is of the essence. But how can you know what users actually experience when they come to one of your pages? In this episode of the popular Here’s Why digital marketing video series, Eric Enge tells us about the Google Chrome …

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Designing a Page’s Content Flow to Maximize SEO Opportunity – Whiteboard Friday

By Scott Davenport | December 1, 2017 | On-page SEO,  User Experience,  Whiteboard Friday

Something that can really help out your SEO is the ability to control and improve the flow of your on-site content.  What are some of the best ways to capitalize on the opportunity present in your page design?  Rand covers the questions you need to ask (and answer) and the goals you should strive for …

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SEO + UX = Success

By Scott Davenport | November 20, 2017 | Crawling & Robots,  Engagement,  Search Engine Optimization,  SEO,  User Experience,  UX

Back in the old days, SEO was pretty simple.  Just stuff a page full of keywords, and you were able to rank at number one.  Of course, these days, it isn’t nearly as simple as it was back then.  Now, many other search engines, including Google, literally take hundreds of different factors into account when …

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Here’s Why User Experience Matters

By Scott Davenport | December 5, 2016 | User Experience

You can get bogged down trying to optimize for the hundreds of possible Google search ranking factors, but far better to spend your time on those we know matter. One of those is user experience. User experience is made up of things like page load speed, ease of navigation, related resources and more. In this …

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Here’s Why User Experience and Content Quality are SEO Too

By Scott Davenport | August 17, 2016 | Content Quality,  User Experience

If you’re trying to build SEO authority for your site, you might not be thinking about user experience and content, but you’d be wrong to leave those out. In this episode of our Here’s Why video series, you’ll find out why. Full transcript of this video at https://www.stonetemple.com/why-user-experience-and-content-quality-are-seo-too-heres-why-80 – Are Links Still a Powerful Ranking …

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UX, Content Quality, and SEO – Whiteboard Friday

By Scott Davenport | July 10, 2015 | Basic SEO,  SEO,  User Experience,  UX

We have a double header for you folks today with a second Whiteboard Friday, presented by Moz! Aside from great content, user experience (UX) can, and will, have a great impact on your SEO.  In this episode of Whiteboard Friday, Eric Enge from Stone Temple Consulting will show you how paying attention to your users …

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