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Category: User-Generated Content

Empowering Product Development and Improvement Through User-Generated Content

By Scott Davenport | July 21, 2023 | User Generated Content,  User-Generated Content

User-generated content (UGC) – any form of content created by customers and users – represents an invaluable yet often overlooked resource for product teams. Leveraging UGC provides authentic insights into the customer experience, uncovers hidden pain points, and sparks innovation. It enables brands to make data-driven decisions about product direction and improvements. However, effectively collecting, …

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User-Generated Content (And Building Your Community)

By Scott Davenport | March 10, 2021 | Community,  Content,  User-Generated Content

Aurora Morales and Martin Splitt talk about user-generated content and building a community in the following Google Search Central video. In the video, you will find out what your responsibility is regarding user-generated content on your pages, as well as how to protect it from violating Google’s AdSense program policies. They will also cover best …

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