In this post, we’ll be discussing striking distance keywords and how to find them using Moz Pro. Striking distance keywords are those that you’re already ranking for, but they’re not quite in the top three positions. These are the keywords that have the most potential to improve your organic traffic with a little bit of effort.
So why are striking distance keywords so important? Striking distance keywords are important because they represent an opportunity to improve your website’s ranking without starting from scratch. By focusing on these keywords, you can make small tweaks to your website that can have a big impact on your organic traffic.
How to Find Striking Distance Keywords in Moz Pro
To find striking distance keywords in Moz Pro, follow these steps:
- Go to the Keyword Research section of Moz Pro and enter your website.
- Select the market you’re targeting and click Analyze.
- You’ll see a full list of keywords, where you’re ranking in position 1 to 50.
- Use the filters to refine this list by ranking position. Slide the toggles to position 4 to 20 and click Apply.
- You can also filter further by Difficulty or Volume if you have a deep understanding of your market and your website and your competitors.
Track Your Striking Distance Keywords in Your Moz Pro Campaign
Once you’ve found your striking distance keywords, you’ll want to track them in your Moz Pro Campaign. To do this, follow these steps:
- Scroll down to your ranking keywords in the Keyword Research section.
- Select the top checkbox in the header for Keyword to select all of those keywords in that list.
- Then on the other side, click Add To and select Campaign.
- If you don’t have a Campaign set up, you can learn how to do that here: [link to Moz Campaign setup guide]
Label Your Striking Distance Keywords in Your Campaign
The last step is to label your striking distance keywords so that you can easily track them. To do this, follow these steps:
- Go to your Campaign and open it up.
- Under Keyword Rankings, there’s a Tracked Keywords Overview section.
- Scroll down and filter by the Rank delta.
- Toggle to the last page and begin to select and apply a label to all those keywords that you’ve just added.
By following these steps, you can easily find and track your striking distance keywords. Once you’ve identified these keywords, you can start to focus on optimizing your website to improve your ranking for them.
I hope this post has been helpful. Please let me know if you have any questions.
In addition to the above, the Whiteboard Friday video by Moz also covers the following:
- The importance of organic traffic
- The three main elements of SEO: relevance, authority, and efficiency
- How to improve the relevance of your content
- How to build links to your website
- How to improve the technical SEO of your website
I highly recommend watching the video for more information on how to find and optimize striking distance keywords.