Google Ads has recently introduced a new beta feature that allows advertisers to directly edit existing images within their asset library using AI. This functionality, previously exclusive to Product Studio, has now been integrated into the core Google Ads platform.
This significant development empowers advertisers with greater flexibility and efficiency in managing their visual assets. By seamlessly editing images within the asset library, marketers can streamline their workflow and save valuable time. The AI-powered editing tools offer a range of capabilities, including background replacement, object removal, object addition, object replacement, image expansion, and color adjustment.
This new feature is currently in beta, but its introduction signals Google’s commitment to enhancing the capabilities of its advertising platform with advanced AI technologies. By integrating powerful image editing tools directly into the asset library, Google aims to empower advertisers to create more compelling and effective visual campaigns.
As confirmed by Menachem Ani, a Google Ads expert, this feature is new. He shared screenshots of it on X, which are included below.
While viewing an image, you can initiate an action that creates a copy and enables AI-powered editing:
The AI can replace backgrounds, erase objects, add new elements, replace existing objects, expand the image, and adjust colors:
Forum discussion at X: