Google is currently testing a new feature in the local pack maps embed interface: an “open in maps” button. This button, when clicked, will take users directly into the core Google Maps product for the specific Google search query they were conducting.
Khushal Bherwani recently shared a screenshot on X showcasing this new functionality. He provided examples of local pack maps with and without the “Open in Maps” button. Personally, I find the button to be a helpful addition as it clearly indicates the option to explore more details within Google Maps. Will this feature would be permitted in European regions due to potential privacy concerns? Who knows at this point.

It’s interesting to note that Punit also spotted this new feature on Mastodon, months after Khushal’s initial observation. This suggests that Google has been gradually testing and refining this functionality.
The appearance of the “open in maps” button in the local pack maps embed interface is a promising development that could enhance user experience and navigation within Google Maps. As this feature continues to be tested, it will be exciting to see how it evolves and whether it becomes a permanent addition to the platform.