Instagram’s latest update to its post boosting feature opens up new possibilities for promoting a wider range of creative and engaging content. Previously, limitations in Meta’s system and copyright concerns restricted the types of posts eligible for boosting. However, this update significantly expands the range of eligible content, empowering users to maximize the reach and impact of their best-performing posts.
Now, you can boost posts that include most GIFs and stickers, adding a dynamic and visually appealing element to your promotions. While copyrighted music still poses some limitations, Instagram offers a convenient solution by allowing you to replace the original music with a boost-eligible track.
As per Instagram:
“Ever tried to boost content with GIFs, stickers, or copyrighted music and faced an error? Give it another go. Instagram’s latest update to boosting now means that most GIFs and stickers are now eligible to be boosted.”
It’s important to note that this update is available to users with a Professional Account. Additionally, users on Meta’s ad-free subscription in Europe may encounter limitations when boosting posts.
By expanding the range of boostable post types, Instagram provides a valuable tool for businesses and individuals to amplify their brand’s visibility, drive engagement, and ultimately achieve their marketing goals. This update empowers users to leverage the full potential of Instagram’s platform and connect with a wider audience.