There are some key updates that are going to roll out across the core Marketo Engage Adobe Application and Account-Based Marketing (ABM) tools. This includes enhancements to the Microsoft Dynamics integration that will allow for real-time syncing of leads and contacts between Marketo Engage and Microsoft Dynamics, LinkedIn lead-generation forms with additional field mapping and …

Marketo Publishes Winter Release Notes, Plans For Better Integration Capabilities In 2020 Read More »

When it comes to Account-Based Marketing (ABM), we are on the verge of a whole new world.  Just when we think marketers were getting the hang of ABM, advancements in technology are flipping traditional account-based tactics on their head. Over the last year or so,  we’ve seen artificial intelligence (AI) technologies come in and transform specific parts of …

Artificial Intelligence Is Changing The Rules Of Account Identification Read More »