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Category: Google

How Business Listings Are Generated By Google

In this edition of Local Whiteboard Friday, David Mihm explains how Google uses it’s complicated process to create its business listings. “I’m here to answer one of the most common questions that we get asked which is: “Hey, how come my business information is showing up incorrectly at Google?”

How Processing Fluency Impacts Web Marketing

In last Friday’s Whiteboard Friday video, Rand tells us how processing fluency impacts web marketing, and explains why things which are easier for us to digest are more likely to induce action. Video Transcription “Howdy Moz fans, and welcome to another edition of Whiteboard Friday. This week I want to start with a conundrum. In […]

Matt Cutts and Danny Sullivan Talk At SMX Advanced

The other night at SMX Advanced, Matt Cutts, the head of search spam at Google, went to the stage and answered question about Google search, as well as webmaster topics with Danny Sullivan.  The session was covered in a live blog format.  Several key points of the session were pulled out and put on the live blog. For […]

What Are Google Passages, And What They Are Not

Google has o history of continually striving to enhance the user experience by refining its algorithms and presentation of search results. One significant development that has caught the attention of webmasters, content creators, and SEO experts is the introduction of Google Passages. In this blog post, we will unravel the mysteries surrounding this intriguing concept, […]

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Understanding the Google Ads Auction And The Importance Of Ad Rank

When someone searches on Google, an auction takes place behind the scenes to determine which ads will show up on the search results page. This auction process is known as the Google Ads auction. Understanding how this auction works and what factors impact your performance in it is crucial to running successful Google Ads campaigns. […]