Do you think being a project manager is important? Clients wonder if they would really a project manager because on paper, it looks unnecessary, and they don’t really deliver anything and often get in the way of what they want the team to do. In reality, running projects without a good project management is a […]
“The future is more remote work… And the future is starting now.” In the new economy, the workforce is more distributed than ever before – odds are, your company may already have a large number of remote employees, or you may even be remote yourself. So, what’s it like to manage a team from 1,000 […]
Since the turn of the century, advertising agencies have evolved quite a bit, mostly due to the exponential growth of data and technology in marketing. But how have agencies changed as a result of technology? In an interview this week, Michael Tidmarsh, chief technical officer for Ogilvy Worldwide, shared his thoughts about how agencies have […]
In less than ten years, we’ve seen the martech space explode in size. It went from just 150 solutions in 2011, to over 6,800 as of this year. In the next step of martech evolution, we are going to see a much needed consolidation. Not only is this happening through the likes of mergers and acquisitions, […]
Business in this modern age is completely different from how it was five years ago. Businesses have changed profoundly due to the influx of digital-based processes and systems required to work and grow effectively. A vastly different mix of digital technologies have become integral to most business functions, with software taking over even human-based roles […]