Management

Ogilvy’s Michael Tidmarsh: Creative Agency Models Are Changing To Accommodate Growing Use Of Tech

Since the turn of the century, advertising agencies have evolved quite a bit, mostly due to the exponential growth of data and technology in marketing. But how have agencies changed as a result of technology? In an interview this week, Michael Tidmarsh, chief technical officer for Ogilvy Worldwide, shared his thoughts about how agencies have …

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Managing Martech Relationships: Partnerships And Agility In Marketing

In less than ten years, we’ve seen the martech space explode in size.  It went from just 150 solutions in 2011, to over 6,800 as of this year.  In the next step of martech evolution, we are going to see a much needed consolidation. Not only is this happening through the likes of mergers and acquisitions, …

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What Digital Transformation Means For Brands

Business in this modern age is completely different from how it was five years ago.  Businesses have changed profoundly due to the influx of digital-based processes and systems required to work and grow effectively. A vastly different mix of digital technologies have become integral to most business functions, with software taking over even human-based roles …

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