Putting together some keyword ideas is great, but if you aren’t looking at the the right metrics, you aren’t going to get very far. The whole idea behind metrics is to make the data-driven decision. If your metrics don’t quite fit what you’re trying to accomplish, then your marketing strategy won’t be as effective as […]
It’s pretty important to have clean and useful Google Analytics data for both you AND your client and colleagues that would be working on the site in the future. In this episode of Whiteboard Friday, Ruth Burr Reedy shares er best tips for getting your Analytics data accurate, consistent and future-proof.
As long a you have a solid competitive analysis, you will have a priceless insight into what works for other folks in your industry, but it isn’t always easy to do right. In this episode of Whiteboard Friday, Cyrus Shepard will walk us through how to perform a full competitive analysis, including: How to identify […]