Google Ads has released a significant update to their API, Version 18. This update includes new features and improvements across various areas, such as account management, ad groups, ads, assets, campaigns, hotel/travel, local, PMax, and reporting.
Key Highlights:
- Account Management: Linking Google Ads accounts to YouTube creator channels for partnership ads.
- Ad Groups: Excluding demographics from expansion when optimized targeting is enabled.
- Ads: Opting ads into or out of automatic asset generation, new ad network type for Google-owned channels.
- Assets: Renamed AssetType.DISCOVERY_CAROUSEL_CARD to AssetType.DEMAND_GEN_CAROUSEL_CARD.
- Campaigns: New metrics for store visits, video views, and conversion purchases.
- Hotel & Travel: Support for Travel Feeds in Search Ads, new conversion value rule for travel itineraries.
- Local Services: Phone call recording URL improvements, setting target CPA for a category.
- Performance Max: Support for brand guidelines, new metrics for placement views.
- Planning: New service for exploring insights about top YouTube Creators, updates to audience insights generation.
- Reporting: Replaced summary_row_setting and return_total_results_count fields with search_settings field, added new metrics for general invalid clicks.
For more details, please refer to the full change log.
This update marks a significant step forward for developers using the Google Ads API. It provides new capabilities and enhancements to help you optimize your campaigns and achieve better results.