Meta continues to prioritize AI-driven advancements in its advertising platform, empowering advertisers to optimize campaigns and achieve superior results. The company’s Andromeda ad retrieval system, a major upgrade to its ad matching engine, has significantly enhanced personalization and targeting capabilities. This advanced system leverages AI to assess multiple factors, leading to a 6% improvement in recall and an 8% increase in ad quality on selected segments.
One of the key areas where Meta’s AI has made a substantial impact is through its Advantage+ campaigns and creative AI elements. By automating various aspects of the ad creation process, including targeting and budgeting, advertisers have experienced remarkable improvements in their return on ad spend (ROAS). In fact, businesses that switched on Advantage+’s AI-driven targeting features witnessed a 22% surge in ROAS.
Meta’s AI-powered image generation tool has also proven to be a game-changer, boosting conversions by 7%. This innovative feature allows advertisers to create entirely new images within the ad system, opening up creative possibilities and driving engagement. Despite initial concerns about the quality of AI-generated content, the growing adoption of these tools by over a million advertisers, who have created more than 15 million ads in a single month, suggests that the technology is maturing and delivering positive outcomes.
As Meta continues to refine its AI capabilities, advertisers are encouraged to explore these tools to enhance their campaigns’ performance. By leveraging the power of AI, businesses can unlock new opportunities, reach targeted audiences more effectively, and ultimately achieve greater success in their marketing efforts.
You can read more about Meta’s Andromeda ad targeting update here.