Reddit has just made a significant leap in digital advertising by introducing a new Keyword Targeting feature, available on both feed and conversation ad placements. This update, combined with AI-powered keyword suggestions, offers marketers a powerful new way to reach their target audiences on the popular social platform.
Previously, keyword targeting was limited to conversation placements. Now, advertisers can precisely target users within specific conversations and feeds, ensuring their ads align perfectly with the interests and discussions of their audience. This level of targeting has proven highly effective, with advertisers reporting a 30% increase in conversion volumes.
To help advertisers scale their campaigns while maintaining relevance, Reddit has also introduced Dynamic Audience Expansion and Placement Expansion. These AI-powered features automatically identify and target additional users who are likely to engage with your ads, without compromising the precision of your keyword targeting. This not only saves time but also improves campaign efficiency, with advertisers seeing a 30% reduction in cost per action (CPA).
Reddit’s AI Keyword Suggestions tool further enhances targeting capabilities by analyzing vast amounts of conversation data to recommend relevant keywords. This helps advertisers discover new opportunities and stay ahead of trending topics.
Beyond targeting advancements, Reddit has also streamlined the campaign setup and management process. Advertisers can now combine multiple targeting options within a single ad group, simplifying campaign structure and enabling more efficient testing and optimization.
Reddit’s new keyword targeting and AI-powered features present a compelling opportunity for marketers looking to reach highly engaged audiences and drive better results. By leveraging these tools, advertisers can refine their targeting, improve campaign efficiency, and stay ahead of the curve in the ever-evolving digital advertising landscape.
You can read the full announcement from Reddit here.