Reddit has just introduced a new Keyword Targeting feature that’s set to revolutionize how marketers reach their target audiences on the platform. This expansion, available for both feed and conversation ad placements, opens up fresh possibilities for PPC marketers looking to tap into Reddit’s highly engaged user base.
Reddit has always been renowned for its vibrant communities, or “subreddits,” where users connect over shared interests and discuss a wide range of topics. Previously, keyword targeting was limited to conversation placements. With the latest update, advertisers can now use keyword targeting in both feed and conversation placements, allowing them to place ads directly within these conversations and reach users at the perfect moment.
While precision is crucial, Reddit understands the importance of scalability. To strike the right balance, they’ve introduced two AI-powered solutions: Dynamic Audience Expansion and Placement Expansion. Dynamic Audience Expansion uses Reddit’s AI to analyze user behavior and ad creative performance to identify additional users who are likely to engage with your ad, expanding your reach without sacrificing relevance. Placement Expansion uses machine learning to determine the most effective places to show your ads, ensuring they appear in the right context to maximize user engagement and conversions.
Reddit’s new AI Keyword Suggestions tool helps you discover new, high-performing keywords related to your campaign. By analyzing Reddit’s vast conversation data, the tool recommends keywords you might not have considered, expanding your reach to conversations with high engagement potential.
To make campaign setup and management even easier, Reddit has introduced a unified flow that allows advertisers to combine multiple targeting options within a single ad group. This means you can mix keywords, communities, and interests in one campaign, simplifying your structure and optimizing your time.
Reddit’s keyword targeting expansion, coupled with AI-powered optimization and streamlined campaign management, presents a compelling opportunity for marketers looking to diversify their PPC campaigns. By leveraging these new features, you can drive higher conversions, optimize costs, and reach your target audience more effectively on one of the most engaged social media platforms.
You can read the full announcement from Reddit here.