Selling Search & Social To The CEO: Measure Business Outcomes
By Scott Davenport | | Articles | Business Outcomes, search, Selling, social
In the world of business, it’s pretty difficult to make a sale to the CEO of a business when it come to marketing your product or service to them. To that CEO, understandably, it’s a pretty hard decision to make. How will their investment impact the ROI? How big is the chance that they […]