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Tag: data

A Comprehensive Guide: How to Optimize Your Google Analytics and Get Results

By Kristin Digioia | October 20, 2022 | Google Analytics | data,  Google Analytics,  reports

Are you looking to take your website up a notch? You can use Google Analytics to boost your website’s SEO and improve results from your digital marketing efforts. There are tons of different goals you can measure for and many data patterns to interpret. Getting started can be intimidating, but it’s well worth it. After […]

Leveraging Wikipedia Data For Deeper Consumer Insights

By Scott Davenport | May 7, 2014 | Articles | Consumer Insights,  data,  Wikipedia

Where do we usually go when we want to get to know consumers and their online behaviors?  For the most part, we usually go to Google, right?  We’ll either look at Google Trends to see what’s trending, and the Google Keyword Planner to understand the quantitative volume of searches. The problem that presents itself when […]

Storytelling Through Data: A New Inbound Marketing & SEO Report Structure

By Scott Davenport | January 7, 2014 | Articles | data,  inbound marketing,  seo report structure

When you’re working on a project, and what ever the end result is, there is always going to be a value placed upon it.  This means that there is a certain value placed on the work being done.  This means that there is a good chance that somebody is going to want to monitor how […]