Not long ago, Google made an executive decision to terminate exact match, because more than likely, they wanted more advertising dollars coming in.  Because of Google’s decision, quite a number of SEM people were none to happy about it. There was even a petition created in response on change.org was created in response to Google’s action, […]

How many of you SEOs uses AdWords Scripts for their AdWords accounts?  Well, if you you do, most of you probably only use them for small account setups.  Chances are, anyone who uses these scripts are a little weary of them, as if you try building out larger script frameworks, especially ones that span several […]