Yahoo Launches ComScore vCE Integration To Lure Brand Advertisers
By Scott Davenport | | News | brand advertisers, comScore, vCE integration, Yahoo
It was announced today by Yahoo that the integration with comScore’s audience verification service, Validated Campaign Essentials (vCE) is now live and available on Yahoo’s ad buying and reporting platforms in the US. The partnership was first announced at the Digital NewFronts in April. So what does this partnership mean? Essentially, this means that media […]