Category: Artificial Intelligence

Google Ads Embracing AI-Driven Multimodal Search in 2025

Google Ads is bracing for a seismic shift in how consumers find information online. This isn’t just a minor adjustment; executives believe it’s a more profound transformation than the mobile revolution, fundamentally altering the landscape for advertisers. At the heart of this change lies artificial intelligence, which is poised to reshape the way users discover […]

How are US Small Businesses Using AI

It’s no surprise that artificial intelligence (AI) is transforming business, with companies of all sizes embracing its potential to streamline operations, enhance customer experiences, and gain a competitive edge. From Fortune 500 giants to small, local businesses, AI is increasingly integrated into various aspects of operations, from marketing and sales to customer service and finance. […]

Meta Accused of Copyright Infringement for AI Training

According to court documents, it’s been revealed that Meta may have used pirated books to train its AI systems, potentially causing significant damage to its reputation. A report from Wired suggests Meta utilized torrent software to illegally download copyrighted books, adding them to the datasets used to develop its AI models. This revelation comes from […]

Schema in the Age of AI: Is It Still Relevant?

The SEO world has long touted schema markup as the “magic key” to search engine success. This structured data, which helps search engines understand the content on a page, was once considered essential for optimal ranking. However, the rise of AI-powered search engines like ChatGPT has thrown this assumption into question. These advanced models possess […]

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Meta’s Double-Edged Sword: A Risky Embrace of AI

Meta, the tech giant behind platforms like Facebook and Instagram, is caught in a curious duality when it comes to artificial intelligence. On one hand, the company is aggressively pushing the boundaries of AI, integrating it into its products and services at an unprecedented pace. On the other, it’s openly acknowledging the significant risks associated […]

Meta’s AI-Powered Ad Innovations Drive Significant Performance Gains

Meta continues to prioritize AI-driven advancements in its advertising platform, empowering advertisers to optimize campaigns and achieve superior results. The company’s Andromeda ad retrieval system, a major upgrade to its ad matching engine, has significantly enhanced personalization and targeting capabilities. This advanced system leverages AI to assess multiple factors, leading to a 6% improvement in […]

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Meta’s AI Bots: A Step Back from Social Connection

For all the hype surrounding AI, and its undeniable potential in various applications, it seems social media platforms are struggling to find truly valuable use cases. Or perhaps I’m just not seeing the big picture. Meta’s recent experiments with celebrity-styled AI chatbots, both in text and video form, have raised eyebrows. While the initial idea […]