Imagine this: nearly 90% of consumers hit the web to research products before they buy. With information readily available, they’ve become choosier about the brands they trust. This is where brand authority steps in. It’s the level of trust, credibility, and recognition your brand holds in your industry and with your target audience. A brand […]

In a recent Whiteboard Friday video, Moz’s Jes Scholz unpacks how brands can establish a strong presence in Google’s Knowledge Graph. As Google has evolved beyond just ranking URLs to understanding entities and their relationships, optimizing your brand as an entity in the Knowledge Graph has become crucial. Scholz explains how Google’s Knowledge Graph search […]