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Tag: white-hat

This Black-hat Tactic Could Make You Lose Your Good, Hard-Earned Links

SEO is such a crazy business.  It’s one of those industries that can change at the drop of a hat with the constant updates to the search engines (such as Google always changing and updating their search algorithms), which can, over time, change what best practices are in, and what best practices aren’t quite so effective […]

White-Hat Link Building in the Gambling Industry – A Case Study

When Google grabbed its baseball bat in 2012, things began to change.  With clean and effective swings of Google’s bat, they effectively destroyed directories and article submission sites.  They also came down on poor link building tactics as well.  Because of all these changes by Google, many sites, nay, many industries have had to change […]