Many of us probably have mixed feelings on data tracking on our devices. Sometimes it can be useful, but other times, it feels like an invasion of privacy when you know a company is taking your data when using their app. What are they doing with all that information? Luckily, for those who are worried […]
Due to advertisers feed back, Google has decided that it will roll out dynamic exclusion lists in the coming weeks so that it will be easier for brands to show near unwanted content. It’s both difficult and time-consuming to maintain exclusion lists, so being able to have a dynamic option will make things easier for […]
On April 14th, Google reported that auto-applied Google Ads recommendations have have been formally dispatched. This feature is “rolling out the option to apply recommendations automatically” where there will be over 17 recommendations to choose from that can be applied within the Google Ads settings. Once opting in to the feature, advertisers can apply a subset of […]
Google’s continuous audience sharing was announced last year, allowing manager accounts to share audience lists with a sub-account. More recently though, the search engine allowed sub-accounts to return the favor by being able to share existing and future remarketing lists with manager accounts automatically. Although being able to share lists between sub-accounts and the main […]
Did you know that in Google Ads, if there is any kind of significant performance changes, your mobile app can send you custom notifications and alert you of these kind of changes? Yup! You will be able to monitor important metrics with customizable notifications that come with explanations of why performance might have changed. Not […]
It was announced that Google ads has gotten some structural an badge criteria updates. Partners will now be able to apply or dismiss recommendations at their discretion without any penalties. Not only that, the number of account strategists that have to be certified to keep partner status can be adjusted in order to let only […]
As of April 1, Google will be moving Showcase Shopping Ads to product Shopping ad groups. As part of the change, any Showcase ads and ad groups that you had will be removed, although users will still be able to access their performance data. Read more here.
Passages officially join the ranks on Google, LinkedIn is getting in the creator support game, and the latest Google Ads extension takes a lead from social platforms.
Display ads have finally been added to Google Ads attribution reports and are available Search and YouTube ads. This addition now gives advertisers a more interconnective view of their Google media. YouTube Ads and Display ads in attribution reports are currently in beta. With display ads within attribution reports, users will have the ability to […]
It seems that there are always going to be loopholes found in everything. This is the case with Google Ads’ as well it seems. The Markup discovered a loophole within Google Ads’ targeting the lets advertisers exclude people who haven’t designated themselves as male or female. “We will be implementing an update to our policy […]