In this episode of the SEJ show, Krista Seiden of KS Digital and former VP at Quantcast talks with Loren Baker about the benefits and advantages of Google Analytics for paid campaigns. The two also discuss opportunities that marketers have when Universal Analytics finally sunsets.
Google Analytics is the big dog when it comes to tracking website visitors. The platform’s value is reflected in its popularity, which is why it’s the market leader boasting an 86% share. But despite that, when Google Analytics 4 (GA4) was first released (let’s be honest, even now), has had less then stellar opinions about it. […]
When Google Analytics 4 (GA4) came out, it seems that there was (and still is) negativity around it. It looked vastly different from Universal Analytics (UA), it missed a lot of features from UA, and was generally considered confusing overall. But despite these negative feelings, there can be some good benefits to it, including: Improved […]
You know that Google Analytics 4 has been around for a bit now, and people have slowly been getting used to it as we move closer to saying goodbye to Universal Analytics. Not only is it important to make sure you are familiar with this version of the tool when Universal Analytics sunsets, but you […]
Google has been pushing the new Google Analytics 4 (GA4) for a while now, and its been urging website owners to upgrade their existing Universal Analytics code and to run GA4 code side by side. For those who didn’t know, the biggest reason for this upgrade to GA4 is because of cookies. Google wants to […]
In July of 2023, we will be saying goodbye to the previous version of Google Analytics (Universal Analytics) go away. In it’s place, Google Analytics 4 (GA4) will stand as the only version of that tool you can use to view your data. Some people will like it, while others won’t, but there is nothing […]
Because Universal Analytics is sunsetting next year in July to make way for Google Analytics 4, it’s a good idea to know how to use it. Marketing O’Talk is here talking with Cypress North’s Sarah Burke about what you need to know before you make the big switch. You’ll find out about the pros and […]
As you might have heard, in July of 2023, we will witness the deprecation of Universal Analytics, but at the same time, Google is introducing a new integration of Google Analytics 4 and Search Ads 360. This means that we will start seeing more valuable data sharing between the platforms. According to Google, when linking […]
On July 1, 2023, Google announced they will be deprecating Universal Analytics, which means they won’t be processing any new hits after that date.. On October 1 of the same year, Universal Analytics 360 properties will stop processing hits as well. In the announcement, Russell Ketchum, director, product management at Google, said, “Universal Analytics was built for […]
These days, Google Analytics is quite complicated, especially compared to how it used to be when it first came out. There are so many metrics that you can use, it can be really overwhelming. But despite that, it can have quite a number of benefits if you can muscle through and learn how to use […]