Have you been thinking about getting into the realm of influencer marketing, where you will harness the potential of influential individuals who possess a well-established platform presence, to effectively maximize the reach and impact of your marketing campaign? By collaborating with these influencers, you can tap into their engaged audience and leverage their authentic influence […]

Are you thinking about taking part in an influencer marketing campaign for your business? If so, that’s great! influencer marketing has become an incredibly popular and effective method for brands to reach and engage with audiences online. If you can partner with the right influencer, businesses can tap into new markets, raise brand awareness, and […]

These days, it’s getting more and more challenging for brands to get attention online. It seems that this has become a majority of businesses, thanks to the incredible amount of companies trying to get a slice of that online marketing pie. Thanks to an over abundance of businesses trying to get in front of the […]

These days, it’s becoming more and more difficult for brands to get attention online, thanks to the insurmountable noise every other business is making since they had the same idea. Because everyone these days are trying to advertise, consumers don’t know who they should go with – they’ve become skeptical about brands indulging in self-promotion. […]

It’s crazy to see how social platforms these days becoming more and more creative, aligning with entertainment, influencer marketing has become an increasingly important tactic for brands to tap into. As Social Media Today said, influencer marketing doesn’t always seem like a good a fit as B2C, B2B brands are also looking to influencers to […]

In 2022, a good number of brands have learned how to harness the marketing power of influencers. At this point, it seems that even more brands will start using the power of the influencer. People are spending a lot of time on social media these days, are are more likely to engage with an influencer […]

These days, finding influencers to help you with your influencer campaigns isn’t a hard thing to do. There are roughly 37 million influencers on Instagram, and around 1.5 million of them work on YouTube. These creators are paid to promote the products and services created by businesses and brands willing to work with them. But how do […]

These days, influencers are everywhere. It’s a hot form of marketing right now. They can be great for connecting both organic social reach and paid ads, and are incredibly effective when it comes to marketing just about anything. We can say that influencer marketing started way back in the 1930’s when marketers experimented with figures […]

10 years ago, the influencer marketing arena was limited to mainly celebrities and super dedicated bloggers. But now, it seems that there has been a rise in the number of social media influencers. No longer are we seeing a select few people taking on the influencer role. In short, influencer marketing is a type of […]

Before we go any further, we should know what influencer marketing is and what it means in the realm of B2B. As we’ve covered in previous posts, influencer marketing focuses on using important and well-known leaders in the industry that helps to drive a brand message to their own audience, essentially growing the original brand’s […]