It seems that social media platforms are doing their best to create whole new ecosystems that are unique to them and really stand out from the rest. It’s also becoming difficult for individual brands to tap into the next big thing released by these platform. Because these platforms seem to have their own gimmick, it […]
Influencer marketing can be a powerful thing, especially if you can create a fruitful partnership with social media influencers. These kinds of partnerships can really help boos the success of your campaign, especially on the platforms that really focus on the visual and creative. The founder of Tribe, an online marketplace for branded content, Jules […]
A common approach to mapping out your influcencer marketing strategy is to go for the biggest people, since they will usually bring in the biggest numbers of potential customers. It’s understandable that that’s what you’d want to spend your money on, because of the best chance of a great ROI. But lets think about it […]
Social media influencers always have to find ways to keep up with all of the changing trends, and some how, they find a way to adapt. Did you know that 89% of marketers feel that they believe influencer marketing is effective. Are you planning to launch an influencer campaign this year? If so, SocialPubli has some […]
Here are five things you should think about when launching an influencer marketing campaign, presented by Search Engine Journal:
When you are starting your influencer marketing campaign, it is important to understand the difference between a macro influencer and a micro influencer. Macro influencers will typically have 100s of thousands of followers, if not millions of followers, and tend to be a little bit more expensive, and generally a little bit more difficult to […]
They have the audience. We have the message. But how do we get onto their platform? How do we get mentions and links? How do we even get their attention? Communications expert, Gini Dietrich, will share her top tactics and tips for earning placement with media websites and blogs. She’s a search-savvy PR pro who […]
Peg Fitzpatrick has been a high-profile marketer for years. She gets pitched a lot. And she works with true business celebrities who are getting pitched while you’re reading this sentence. Peg knows what works and what doesn’t. We’re going to ask her how to approach influencers in ways to can build relationships. She’ll also give […]
Revelations of fake followers, fake engagement, and low ROI have rocked the influencer marketing world, and threatened to destroy what not long ago was one of the precious darlings of online marketing. In this episode of the popular Here’s Why digital marketing video series, Mark Traphagen helps you understand what went wrong with influencer marketing, […]
It’s one thing to get an influencer to mention your brand or product. But an even bigger win would be getting them to create content for you, putting their name and reputation on your own site. But how could you ever make that happen? In this video from their popular Here’s Why digital marketing series, […]