2024 is shaping up to be a year of significant transformation in the SEO landscape, largely driven by the rapid advancements in AI technology. As AI continues to evolve, it’s reshaping the way we approach content creation, optimization, and search engine rankings. In her recent whiteboard Friday video, Crystal Carter, Head of SEO Communications at […]
Local SEO is a crucial aspect of online marketing for brick-and-mortar businesses. But when it comes to link building, many small businesses wonder – how much does it truly impact local search rankings? In this post, we’ll explore this question with the help of an insightful Whiteboard Friday video by Moz. Joy Hawkins, from Moz, […]
In today’s digital age, a strong online presence isn’t just about having a website or social media accounts. It’s about establishing a robust digital identity—a brand entity—that Google understands and recognizes. Why is a strong brand entity important? In the past, Google primarily ranked websites based on their link profiles. However, the search giant is […]
The landscape of Search Engine Optimization (SEO) is undergoing a seismic shift, driven by the rapid advancements in Artificial Intelligence (AI). Once a discipline dominated by technical know-how and creative content strategies, SEO is now being reshaped by AI-powered tools and techniques. While some may view AI as a potential threat, it presents a unique […]
The once-popular skyscraper technique, which encouraged content creators to add more and more subsections and related topics to improve comprehensiveness and relevancy, is no longer as effective as it used to be. This is largely due to the rise of artificial intelligence (AI) overviews. Google’s large language model (LLM), Gemini, is now able to provide […]