In digital marketing, one of the difficult aspects of the job is being able to prove to clients that social media is worth their hard earned money.  One of the problems in this case is that many people want very particular results regarding social, and this is certainly understandable from their point of view. That can […]

It’s pretty crazy the sort of things that can influence digital marketing.  Did you ever think that a phone was ever going to change the way you did your marketing campaigns?  It’s pretty crazy.  Using mobile as a viable source of marketing domination was a pipe dream.  the idea of using any sort of mobile […]

In the age of technology, it seems that we as human beings tend to be a little more attention-challenged when compared to how we used to be 20 years ago.  What I mean by that is, with all the televisions, computers, and electronic devices we have, it seems pretty challenging to keep somebody’s attention for […]

It seems this year has been quite a year for search marketing.  Big things have happened, and subsequently, have really helped to shape and mold search and SEO in general.  With major updates to Google, including Penguin and Panda, changes are happening, whether we like it or not, and natural evolution is bound to take […]