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Tag: Rand Fishkin

Dusty Henry with Rand Fishkin of MOZ at #SIC2013

Kitterman Marketing’s Dusty Henry caught up with Rand Fishkin after his keynote at Seattle Interactive Conference on Tuesday, October 29, 2013. He explains the difference between good and great content and how to optimize that great content as you develop it. Rand Fishkin, Moz: “For me the difference between good content and great content is…good […]

How Google is Changing Long-Tail Search with Efforts Like Hummingbird – Whiteboard Friday

Now that Hummingbird has been around for a little while now, we know that there are some pretty big differences between this update when compared to Penguin and Panda.  Because of Hummingbird’s new algorithm, it changes how Google understands the search queries it’s given and what it finds on the web pages it crawls. In […]

How To Take Advantage of Google’s Bias Toward Hyper-Fresh Content

Everybody loves the taste of freshly baked bread.  They also love freshly squeezed orange juice in the morning.  Freshness is great. Apparently, even Google loves things that are fresh as well.  They love fresh new content as well.  For a while now, Google seems to have increased hyper-fresh content in SERPs.  But, how can you […]

What To Do When Keyword (not provided) is 100% of Organic Referrals?

Lately, it seems that Google has been increasing the percentage of keywords (not provided).  But, they really did a number by increasing that number of keyword(not provided) even higher than before.  With such a high number, and the possibility of the keyword (not provided) percentage going even higher, how can a marketer possibly do their […]