About a week ago on September 1st, the new Shopping Campaigns were unveiled to everybody on Google. With this new structure, there are a number of new features that marketers are given, and this can certainly be a welcome things. But sometimes, there is a downside as well. The setup process of Shopping Campaigns can [...]
Another feature will be making it's debut in late August for Google Shopping Campaigns, brought to you by Marin Software. What was added was support for your Shopping Campaigns in way of managing your Product List Ads in AdWords. The Marin platform dynamic campaign tool helps to automate Shopping Campaign creation and optimization, allowing advertisers to [...]
Google’s New AdWords Editor Version Offers Shopping Campaigns Support, More Display Targeting Options
Google has released a new version of AdWords Editor that supports the new campaign type, Shopping Campaigns. The old styles of PLA campaigns will be shut down at some point in August, according to Google. One thing to keep in mind is that this support is currently limited to editing those Shopping Campaigns that have [...]
In the ever changing world of Google, at the end of August, Shopping Campaigns will become the default campaign type for running Product Listing Ads. Because of this, Google has issued a best practices whitepaper to help marketers make the transition. What sort of information will you find on the paper? The points that Google [...]
Google has recently introduced Shopping campaigns, a better way for you to promote your products on Google. In this session, they'll walk through this new campaign type and show you how Shopping campaigns make it easy to manage and optimize your Product Listing Ads.