Scott Orth

Scott Orth, Founder of Thrive Business Marketing, began his career leading digital marketing teams at a popular Portland, OR web agency. He then spent several years building success for brands within the Fortune 500 behemoth, PPG Industries. As an Internet Marketing veteran and guru, Scott left the corporate world to be an independent consultant… which transformed into Thrive several years later. With an exciting portfolio that has included brands like Ryonet, Venus Williams, Carrier, Samsung, OHSU, and hundreds of local and regional businesses, Scott leads Thrive in bringing a level of digital marketing experience rarely seen today. Scott has published four SEO books, authored dozens of traditional magazine articles, traveled the country speaking on targeted digital marketing strategies, and leads the highly talented team at Thrive Business Marketing.

AI Optimization and LLM for law firms

How Law Firms Can Use LLMs (AI Search Engines) to Attract More Clients

AI, Law Firm SEO, SEO /

The way people search online is changing fast. Instead of just typing keywords into Google, many potential clients are now asking AI-powered search engines like ChatGPT, Perplexity, Google’s AI Overviews, and Apple’s upcoming tools for answers to legal questions. These AI engines do not just pull up a list of links; they generate answers based […]

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Clio Certified Partner

Thrive Business Marketing Named ‘Clio Certified Partner’

Law Firm SEO, Legal /

We’re excited to share that Thrive Business Marketing is now a Clio Certified Partner! Clio is the industry-leading legal practice management software, trusted by tens of thousands of law firms worldwide. By becoming a Clio Certified Partner, Thrive strengthens our commitment to helping law firms grow smarter and faster through powerful, integrated digital marketing solutions.

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Apple's World Knowledge Answers

What to Know about Apple’s New ‘World Knowledge Answers’ AI Search Engine

Advanced SEO, Apple, World Knowledge Answers /

What Is It? Apple is developing a groundbreaking AI-powered search system, internally called World Knowledge Answers (WKA). This system aims to transform Siri into a true “answer engine,” capable of synthesizing information from across the internet and presenting it through a rich, multimodal interface—including text, images, videos, and local results—rather than offering traditional search or

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How Does SEO Work for AI, and How Do I Get my Business to Show up in an AI Query?

AI, AI Marketing, ChatGPT, Law Firm SEO, SEO /

Artificial Intelligence (AI) is reshaping the way users search for information and how businesses optimize their online presence. AI-driven search engines, powered by advanced Natural Language Processing (NLP) and semantic grammar, are transforming traditional SEO practices. If you’re wondering how your business can stay relevant and visible in AI-generated search results, this article is for

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Fractional Chief Digital Marketing Officer

The Role of a Fractional CDMO and How They Benefit Growing Companies

Business, Business marketing, CDMO, Digital Marketing /

Introduction My name is Scott Orth. I am the Founder and President of Thrive Business Marketing, co-founder of SEMpdx – a leading West Coast Search Marketing Association, author of numerous books and training courses on Search Engine Optimization (SEO) and digital marketing, and a Fractional CDMO to a handful of wonderful agencies and organizations. With

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