The digital and social revolution has empowered consumers with technology, which has given them access to all the information in the world. Consumers now have a powerful voice: what matters most today isn’t what you say about your brand–it’s what consumers say about it. Brands can influence that conversation, but they can’t control it. This […]
When writing for your blog, Facebook and Twitter feeds, personal or professional websites, what is the one thing that you want above all else for your content? To go viral. Most people go mad when trying to figure out how to get your content to spread like wildfire among the masses. Naturally, it’s going to […]
We all know that from an SEO stand point, you want to make sure that when you are writing, you want to make sure that what you put down into words is technically sounds. Not everybody is a terrific copywriter, regardless of how much they love blogging. This is why having editors and friends who […]
It doesn’t really matter whether you’re a big company writing for your company Twitter feed, or if you’re a small business trying to reach out to more customers via social media. There is one question that many people have been asking for a while now. “How can I write great headlines for social networks like […]
Any SEO marketer knows there are many ways to get your hands dirty in that inbound marketing budget pie. One can go heavy on the social end of the pie and focus on things like Twitter and Facebook. You can go on with paid search, which gives you a higher chance of getting your site […]
In the SEO market, there are quite a few Google Apps that businesses tend to use to compliment their work. Email, calendars, document collaboration, reporting, and Google+ are great tools to help keep things organized and running smoothly. Here are some fundamental Google Resources that are available for SEO and inbound marketers to take advantage […]
For many people and business, video can be quite the investment, both in time and in expense. Video can be a tough thing to sell, when you compare the cost of producing video with your optimum ROI. There are lot of business folk, including SEOs and marketers, that don’t really understand how good video can […]
Let’s say you’re working on optimizing a client’s website, and during the process, you decide to run Xenu or Screaming Frog on the site, only to discover hundreds upon hundreds of broken internal links. This means that each of these broken links are giving a visitor a “404 – Page Not Found” message instead of […]
In the online business world, the biggest goal is to rank highly on the search engines via SEO. You’ve got your link building campaign set up, your online ads area a go, great content has been written, you’ve done your keyword research, and everything that you can think of in SEO. But there’s more. You […]
In some respects, the Disavow Tool from Google can be quite helpful. If you are suffering from shady, or just plain bad link building, you can utilize the Disavow tool by uploading a file of backlinks and suddenly you’re golden. You’re back in the business of building up your traffic! Of course, nothing can happen […]