If you are trying to set up bidding in paid search, it’s important that you have a strategy in place before you implement it. The most relevant questions that you should ask when developing this strategy are as follows: How many bidding strategies do I need? What cookie window should I use? Should I use […]

In order to combat for the reviews and unacceptable tactics to earn reviews, Yelp posted another batch of consumer alert messages on business profile pages. This will not work the second time, because Yelp has announced that some businesses are going to be outed for trying to game its system. Back in October, a message […]

Writing as a guest blogger can be pretty tough, especially since it seems that they’ve got a big target on their back.  It seems like everybody is writing about how toxic it is to be a guest writer, even though guest blogging is an excellent as a form of content marketing and link building.  It […]

If you’re are in the United States, and you are using the English language version of Facebook, you will have access to the Graph Search product. Originally announced in January, Graph Search took some time to fully get rolled out, with a number of changes cropping up along the way.  The biggest improvements according to […]

Earlier this morning, Moz’s full results of this year’s Local Search Ranking Factors survey have been released! If you haven’t had the opportunity to know what these Local Search Ranking Factors are, you can get some more details about it on the results page itself. Some Highlights of Some Changes This Year This is Moz’s […]

“Do you have a project with multiple components such as a server module and a mobile client? We’ll briefly discuss about the new cross-client authorization capabilities of Google’s OAuth 2.0 implementation and provide implementation details about improving your existing auth flow.” This video was live streamed on the GoogleDevelopers Youtube account.

Matt Cutts, the head of Google’s search spam, mad an announcement via a video that Google fights search spam at not only the national level, but an international one.  Although this is the case, Google’s spam fighting is stronger in the Google.com, with English search results. Matt Cutts explained that with a majority of Google’s […]

This morning, Google is rolling out “in-depth” articles this morning.  These newly introduced In-depth articles will exist for a number of different topics, such as censorship, secret societies, e-waste, Billy Zane, and so on.  These articles will call out longer-form content from what seems to be recognized and higher quality sources around the net. Google […]

All things change over time.  Nothing stays the same.  There was an old way of doing SEO for the long tail.  For quite a long time, it worked, and there was a lot of money to be made by it.  But those days are long gone. What was the old way?  Well, here are some […]

It has been announced that Google is migrating three of their existing AdWords tools directly into a new version of the Google Display Planner.  To be specific, the three tools that are going to be built into the Display Planner Tool is the Contextual Targeting Tool, the Placement Tool, and the Google Ad Planner. According […]