When you’re working on your SEO campaigns, including mobile in the campaigns are obviously an important aspect of the job.  So using mobile and location bid adjustments are important functions of Enhanced Campaigns.  These two aspects let advertisers adjust bids for phones and locations at scale with our campaigns. But what we need to keep in […]

AdWords is a very important aspect of SEO.  That probably goes without saying, am I right?  It’s pretty difficult to have a good SEO strategy without AdWords.  But this post isn’t specifically about AdWords in general.  It’s a bit more specific than that. The point of this blog post, and the accompanying link Moz article […]

With mobile search growing as it has, it’s been quite a nice thing for any marketer who has taken advantage of mobile paid ads.  But, it can also be a bit of a mixed blessing as well, according to Mark Ballard.  Yes, with all the mobile devices that can do search online, and with all the […]

When you’re making something, you’ve got to start from somewhere right?  If your baking, you need to start with the dough.  If you’re beginning with building a computer, you need all the pieces of hardware.  But what if you’re starting from scratch with a B2B search campaign and your brand is, well, brand new? When […]

If you are trying to set up bidding in paid search, it’s important that you have a strategy in place before you implement it. The most relevant questions that you should ask when developing this strategy are as follows: How many bidding strategies do I need? What cookie window should I use? Should I use […]