It’s awesome how far Snapchat has come in a year since the last Super Bowl, when the four year old company was they had just announced the new feature, Snapchat Discover.  When Snapchat Discover first came out, some of the brands who took advantage of the platform was Mountain Dew, GrubHub and McDonald’s.  Ever since then, Snapchat […]

There is something new with Snapchat, which allows users to get a different angle and perspective on a particular story, and it’s called “Story Explorer.”  With this new feature, Users will have the option to explore a specific story by swiping up when an “Explore” tab is present on a particular story. What Story Explorer […]

Once Snapchat had announced they were opening up geofilters to brands as part of the Snapchat ad platform, it said that snaps with these location based overlays have already accounted fro over than a million of the messages sent every day on the platform. Now, it’s been a month into this, and brand like McDonoald’s, GE, Ted […]