Snapchat is now truly open for business! On Thursday, May 4th, Snapchat debuted their self-serve tool that lets users buy ads on the mobile app, which will make it easier for more advertisers to spend money on the platform. So if a brand can’t afford the types of buys that merit a Snapchat sales rep, […]
It’s been eight months after Instagram copied Snapchat’s Stories, and now, the cloner has now officially become bigger than Snapchat. It was announced by Facebook, the owner of Instagram, that over 200 million people are using Instagram Stories everyday. Snapchat averaged 158 million daily users in the fourth quarter of 2016. Of course, this figure could […]
If you’ve ever used Snapchat, you know how fun geofilters can be! But what if you wanted to create your own geofilter for Snapchat? You can learn here by checking out the following video by HubSpot!
Ever since Facebook Facebook began playing videos automatically in people’s news feeds back in December 2013, on mobile Facebook will now play those videos automatically with the sound on by default. This news was announced on Tuesday. There was more news that was announced surrounding videos playing on small screens, like larger vertical videos and videos that play […]
It seems that Snapchat has come up with a strange way to browse the web. The idea? Browse the web by snapping a photo. On Tuesday, January 31, Snapchat, added a feature to its mobile app for people to turn links into “Snapcodes,” which is Snapchat’s version of QR codes. These Snapcodes can be used […]
With filters, profiles, lenses, and discovery channels, brands of any size can use Snapchat. Publishers like CNN have already invested millions dollars into Snapchat– what aren’t you there yet? In this presentation, Kelsey Jones, Executive Editor of Search Engine Journal, shares the latest trends and how you can get started on SnapChat in just 20 […]
According to an Instagram spokesperson, more than 100 million people are viewing Instagram Stories everyday, but clarified that the 100 million users mark that was reported by BuzzFeed on Thursday referred specifically to the number of people viewing Stories. For anything to get an audience of over 100 million is a big thing. For TV, as an […]
There is some new data that’s been shared by the Wall Street Journal that centers around the popularity of Snapchat. Based on this data, there’s indication that it’s starting to creep into the older generation. Since Snapchat first became popular, it was used mainly by teens, and they’re finding this move quite strange. It’s not just the […]
It seems tat when we’re on social media, we’ve been conditioned to think that mobile videos are best when they’re played without sound. We’re looking at you Facebook. The reason why social media, such as Facebook, has us thinking this is because all the videos played through these specific channels are all mute by default. […]
We all know how fast certain forms of social media can grow like weeds. Myspace, Facebook, and Twitter are some good examples. Snapchat is the latest social media platform that has taken off with the public. The platform first launched in September of 2011, and has shown a huge growth since. The Ghost now boasts […]