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Category: Social Media

Power Editor Updates Give Advertisers Better Previews & Import Options

About a week ago, there have been some changes that have been made to the Facebook Power Editor Interface that will do well in the hands of marketers.  For those who haven’t been in the know, the changes include a better preview pane for New Feeds ads, as well as a new bulk import option […]

The Marketer’s Guide to Facebook Graph Search

If you’ve been in touch with online reality at all, you’ve probably used Facebook, or at least heard of.  It’s pretty big.  There are a large number of people using the social media site everyday, and this is how many people keep in touch with others, as well get news on the latest news of […]

Twitter Introduces Buy Button To Enable In-Tweet Transactions

Twitter is jumping into the e-commerce pool today by announcing a test of a Buy button that enables users to make purchases from within tweets on their iOS and Android devices. A small percentage of US users are getting to try out the new Buy buttons in tweets, through a select group of Twitter e-commerce partners, […]

Pinterest Goes Native with Advertising for Brands and Businesses

Many of us internet users who tend to keep up on our social media, both personally and professionally, has used, if not at least heard of, Pinterest.  Pinterest is the the fastest rising online social networks that can also be used for marketing and advertising.  The visual discovery social media platform is growing into a powerful […]

3 Ways to Create a Hashtag Monitoring Dashboard

If you’re using social media, whether personally or professionally, you probably know about hashtags.  You’ve seen them in your Twitter feed, in a Google+ post, or in your Facebook feed.  Hashtags are everywhere.  Love them or hate them, they’re going to be around for a while. Because they are here to stay, it may be […]

The Case For Embracing B2B Social Marketing

Most of us knows the importance of social media.  It’s one of the ways we are able to get the word out about products, services, promotions and news that pertains to our brands.  Plus, it gives us the ability to communicate directly with the customers that we hold dearly.  Oddly enough, there are those out […]

Facebook Tests Searching By Keyword In Mobile Apps

Back in January, it was said by Mark Zuckerberg that Facebook will eventually be bringing Graph Search to mobile devices “pretty soon.”  At this point Facebook hasn’t released any information as to what “pretty soon” means, and there is no schedule or timetable that we can look at.  But now, something has been spotted, sort […]

Instagram Becomes A Serious Business Tool

When you think of Instagram, I’ll be most of us will instantly think of selfies and pictures of a plate of food being put on display for the whole world to see.  But, for a number of us, we may have never thought of using the picture only social media tool as something more.  Instagram […]

Twitter’s Growing Non-Core Users: Problem Or Opportunity?

It seems that Twitter has been doing pretty well lately, as they’ve had a pretty nice second quarter.  With $312 million in revenues reported above what was estimated by financial analysts, most would say that Twitter is sitting pretty right now.  Just to add that cherry on top, Twitter is reporting that the amount of […]

Facebook Goes Down…

In an odd sense of humor, I just finished complaining on Twitter that Facebook was not working for me.  Well, it seems that I wasn’t the only one who was experiencing problems with the social service.  Other individuals have been complaining that they have not been able to make use out of the social network. […]