Google began playing around with the “Ad” label on Google.com for a little over two years now. Beginning February 2017, Google utilized green text and a green border to delinate text ads from organic listings in the search results. Now, they seems to be testing something more subtle. On Wednesday, UK-based marketing consultant Darren Taylor, […]
If you use an application that leverages the Google Ads API, which rolled out of beta last week, there’s now a new query builder tool is now available. The query tool’s web interface is meant to make it easy to build queries for reporting on your Google Ads accounts. The new Google Ads Query Language is used in the […]
On Tuesday, Google has introduced Shoppable Ads on Google Images at the Shoptalk conference. The sponsored images highlights products that reveal brand, price and other details when they are moused over. This is similar to ad units found on Instagram and Pinterest, but Google debuted Shoppable AdWords formats on YouTube in 2015. The company piloted an earlier version of Shoppable Ads […]
The production-ready v1 of the Google Ads API is now available and ready for use. The beta version of the Google Ads API will no longer be accessible as of April 30, 2019. Once the April cut over date passes, beta version API requests will fail. API users should remember to update their client libraries in order […]
Are you in a situation where you have to know exactly when your campaigns begin running out of budget, and not after overspending? When you need to know when you’re getting alarmingly close, there’s a script for that. As you know, Google is able to spend twice your daily budget in order to help reach […]
It looks like Google call-only ads are getting the expanded text ad treatment. The change that is happening is the addition of more text. Rather than a sing headline of 25 characters, you can have two 30-character headlines. Also, descriptions are increasing from 80 to 90 characters. The other change is that name of the business will move […]
With all the signs that have been popped up in the past, Google has made it official. It is retiring average position reporting from Google Ads later this year. The first sign came about in November when Google introduced four new ad position metrics to indicate the percentage of impressions and impression share ads receive in the absolute top […]
A few years ago, Google introduced the giant model automotive ad format to advertisers. It seems that now that the format could be expanding to more verticals. Glenn Gabe of Search Engine Land spotted a version of this format with a carousel of images. The ad, for Nike, appeared on a non-brand query for “what are the […]
It’s now possible to add YouTube video assets to Google responsive display ad (RDA) campaigns. Also announced by Google on Thursday, two reporting updates for responsive display ads will be available. It seems like it would be only natural for YouTube to eventually become an option for RDA campaigns. Similar to responsive search ads (RSAs), these ads are largely […]
It seems that Google is testing the delivery of ads in Google Assistant results. Gennaro Cuofano, who performed a search on an Android phone, shared a screen shot that shows an ad for an Executive MBA program in Italy. On Twitter, he added that the organic results were below the fold and, “The answer on the voice […]