Google, in an effort to help simplify settings, is making changes to two portfolio bid strategies. Beginning in July, the target spend setting isn’t going to be an option when setting up new maximize clicks portfolio bid strategies. Rather, the strategy will utilize the average daily budgets of the campaigns in the portfolio. “Many of […]
Amazon, Google and Facebook are three of the top ad platforms in the US, and together, they earn about 70% of all digital ad dollars spent according to eMarketer. 68.1% of digital ad spending is collected by these three companies, according to the latest estimates by the firm. It’s comparable when mobile advertising is broken […]
There are several types of automated extensions under Google’s belt that can display in search ads – seller ratings, dynamic sitelinks, call extensions and so on. Google is currently testing a new version that highlights a site’s popularity. Spotted by Kristie TC Liu, digital marketing strategist at KoMarketing in Boston, the automated extension on a WeWork […]
One of the most exciting things that marketers heard about during an announcement made by Google last month during Google Marketing Live was the the ability to set conversion actions at the campaign level. On June 6, Google said that campaign-level conversion action settings are now available for search and display campaigns. They’ll be supported […]
At the end of the month, Google’s Target Search Page Location and Target Outranking Share automated bidding strategies will be retired. The strategies won’t be available for new campaigns any longer beginning in late June. Later this year, any existing campaign that users them will get migrated to the Target Impression Share strategy, based on […]
Google has begun showing hotel price charts in search results. These graphs have been a popular feature of Google travel properties, which has been tested in search last year. The following image shows the SERP for the query Portland Oregon Jupiter Hotel that includes the price chart: Searchers are now able to uses arrows to move […]
A new look for Google’s mobile search results is currently being rolled out, and includes a new presentation of text ads and organic listings. The black “Ad” label that was being tested for a number of months has also been made official with this update, replacing the green outlined label that was introduced in 2017. […]
As of May 20, Google is still in the process of correcting a number of reporting metrics for May 1 and 2 that were affected by a bug discovered May 2. An update was issued on Friday by Google with details on which metrics haven’t been fixed. Most of the affected metrics encompass reach data. Those […]
The new Performance Planner that was posted about yesterday is now available for Google Ads. The tool will help advertisers understand how to allocate a set monthly budget across all of their campaigns based on Google’s projections for maximizing incremental conversions or other advertising goal. Performance Planner was one of the new products talked about […]
Google Ads is getting a new tool in the form of a Performance Planner that well assist with planning ad spend. According to Google, on average, Performance Planner will help advertisers drive up to 43% more conversions. The focus of the tool is to drive incremental conversions by identifying the best spend amounts for your campaigns. […]