In the Dynamic Search ad campaign feature found in AdWords, a new addition has been found! What is this new feature? It is the addition of the bid simulator tool! With the bid simulator, you will be offered an estimate of the potential impact bid changes that would affect clicks, cost, impressions and more. The […]
It looks like Google has rolled out some more scripts for AdWords MCC accounts for all users earlier this week after being in beta since March. The scripts in AdWords can be used to help automate account maintenance, changes and reporting. Now that these scripts are out for all users, the benefits that are gained from […]
If Google was a movie, I can imagine a poster up in a movie theater for upcoming attractions that proclaims, “Attack of ‘Not Provided’ II: Attack On The Ads!” In reality, it looks like Google has finally decided to secure search for clicks on paid search ads. According to an announcement that was posted by […]
It seems to be going around like a sickness. There seems to be news spreading that Google AdWords isn’t working for small businesses. This has come from The New York Times, no less. Unfortunately, the writers who are writing these arguments against AdWords have not only multiple slanderments against AdWords, but they’ve totally missed the […]
Automation in PPC can be really great. I mean come on, it makes life in SEO just that much easier for us, doesn’t it? You don’t have to do as much manually to get the data you need for yourself and your client. But with ease comes something that isn’t so great. Expense. These tools […]
AdWords is a very important aspect of SEO. That probably goes without saying, am I right? It’s pretty difficult to have a good SEO strategy without AdWords. But this post isn’t specifically about AdWords in general. It’s a bit more specific than that. The point of this blog post, and the accompanying link Moz article […]
In this post by Frederick Vallaeys, who can say it’s been a year since he’s been an practitioner of AdWords. Frederick was interviewed by Brad Geddes for the show, Marketing Nirvana (WebmasterRaido.fm), and focused on the subject of Quality Score. During the interview, Frederick was asked about what he felt about AdWords since he was a user, instead […]
Many SEO veterans have probably seen, or at least heard about, bad account structures in AdWords. What makes it worse is when an SEO first takes on a client’s account and budget, only to find out that the client has been putting a lot of money (which could be a good thing if the structure […]
Working from the AdWords Editor can definitely be work, sometimes even a chore. It certainly can feel that when when you have an existing ad group that you want to clone, break up into smaller ad groups, or even copy keywords on the fly in the Web UI. Since Google is all generous with their […]
It’s that time to replace the old with the new. In a post on the AdWords Agency Blogspot blog, it was announced yesterday that Google Partners replaced the Google Certification Program. This new certification platform will provide those in need with free certification exams, as well as access to “Google experts” and others in the […]